Though the card does have a nice selling price, there are some obvious drawbacks. It won't stand up to a lot of other sub-$100 video cards from previous generations, and will definitely fall short of mid-level cards from this generation. No doubt, Nvidia's goal with the GT240 was to get an entry-level DX10.1 card out the door, hoping to fill any gaps in their 2xx series lineup that AMD might target.
Nvidia may be putting this card directly up against the HD 4650, a notable entry from AMD that typically falls well below the $100 mark. Is Nvidia feeling pressure from AMD, or was this just a casual response to get more hardware in the low-cost arena? We will have a full review on the GeForce GT240 soon.