Consumer technology revenue declines Black Friday week

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Consumers were all about saving money this Black Friday, so much in fact, that technology revenue dropped on-year during the week according to NPD. Total revenue for the busy shopping week was just over $2.7 billion, a 1.2% decline from 2008.

Computers and televisions have led US technology sales figures throughout 2009. With new OS launches, other refreshes, and all-time low prices, overall computer sales volume increased 63% from last year. The average cost of notebook computers fell by $160 to $500.

Consumer Technology Black Friday Price Declines
2008 2009
LCD TVs -5% -22%
Notebook Computers -8%-26%
Camcorders -7%-33%
Point and Shoot Cameras -12%-7%
GPS -22% -14%
Stereo Headphones -11%-19%

Meanwhile, flat-panel televisions showed strong demand, but aggressive pricing resulted in negative revenue from 2008. The average selling price of flat-panel sets fell by more than 20% to $535, unit volume sales rose by 15%, and revenue declined 9%.

Results were mixed in other core categories, though most saw strong unit-volume results. Camcorder sales increased 55%, Blu-ray players were up 53%, computer hard drives rose 33%, GPS systems improved 15%, while both cameras and multi-function printers were flat compared to 2008.


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