YouTube to offer independent film rentals

By on January 20, 2010, 7:23 PM
YouTube announced today that it has partnered with the Sundance Film Festival to make life a little easier on independent filmmakers. Between the dates of January 22 (this Friday) and Sunday, January 31, the video sharing site will offer five popular films from the 2010 and 2009 festivals.

Additionally, a small collection of rental videos from other US partners will also be made available in the weeks ahead, and YouTube is calling for more upcoming filmmakers to join the rental program as part of its "Filmmakers Wanted" campaign at the festival.

YouTube acknowledges that it's increasingly difficult to be a small-time filmmaker. Advances in technology have made it easier and cheaper than ever to produce films, and that translates to more competition for viewership, which often means that a boatload of marketing cash is needed -- something the little guy doesn't have.

Content owners can decide how much the videos will cost to rent, and how long they'll be available. Google Checkout will handle the payments to boot, and there is no mention of a price on the first round of videos, but I assume they'll be a bargain.




User Comments: 3

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compdata compdata, TechSpot Paladin, said:

If it is reasonable this could be a great opportunity for both film makers and consumers. Hope they keep some sort of rating system that allows users to give feedback on movies.

Richy2k9 said:

hello ...

agreed as for the rating system & would be nice to maintain the fact that youtube videos are available worldwide

cheers!

blimp01 said:

this sounds like a great idea!

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