The company says that the Internet was bound to disrupt the limited distribution channels available to game creators. Since InstantAction's new service makes sharing games as easy as it is to share videos or pictures, it provides developers with direct access to consumers -- and their wallets.
The platform is flexible, supporting subscriptions, micro-transactions, and pay-as-you-go models, and people are more apt to shell out cash for something that is instantly available. Another somewhat similar service called OnLive is also in the works and is due this June.
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