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Survey finds Google, Sony world's most reputable companies
Around half of the top 10 companies on the list are technology-oriented, but that's to be expected, according to Dr. Charles Fombrun, chairman of Reputation Institute. "Technology has a powerful grip on the global rankings," says Fombrun. "Companies like Google, Sony, Apple, Nokia, Intel, and Microsoft have earned our trust and respect because they are all-pervasive solution-providers that affect our daily lives."
Along with a list of the 28 most reputable companies, the report highlights the top five brands for Asia, Central Europe, Central and South America, North America, and Northern Europe. Besides Google, Sony, and Walt Disney, BMW, Johnson & Johnson, Nestle, and Singapore Airlines are all reoccurring names across regions.
User Comments (12)
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Lurker101
on May 25, 2010 5:56 PM |
Where did Asus place? Surely they're more reputable than Sony. |
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Matthew
on May 25, 2010 6:04 PM |
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Timonius
on May 25, 2010 6:06 PM |
I fail to understand the purpose of such a study. But regardless I'd like to know who's most 'reputable' if you filter out the non-technology related companies (I realize that will probably be outside the scope of this website). Also what is the definition of reputable in regards to this study? |
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KG363
on May 25, 2010 6:39 PM |
How is Apple reputable. Anyone who knows anything about apple knows they are closer to infamous than famous And IKEA is complete garbage incompatible to anyone over 5'8" |
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matrix86
on May 25, 2010 7:20 PM |
Matthew said: The average consumer doesn't know anything about anything that isn't advertised on TV. "Who is this Kingston? EMachines? AlienWare? What does this 'MSI' stand for?" Most average consumers don't even know the difference between AMD and Intel. Of course, this all depends on your definition of the 'average' consumer. |
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JMMD
on May 25, 2010 7:24 PM |
I would never have put Sony on that list or certainly not high on a list like that. |
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RuskiSnajper
on May 25, 2010 7:52 PM |
In gaming: Apple= what ? Microsoft = no comment Sony = coyote Nintendo = Speed runner |
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tengeta
on May 25, 2010 8:40 PM |
What, do you pay for your position on the list? I can understand them falling for Google, but Sony?! |
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red1776
on May 25, 2010 8:56 PM |
Honey I enlarged the furniture....... And IKEA is complete garbage incompatible to anyone over 5'8" that explains it! i used to be 5'8, but since I turned 40 IKEA started working for me. |
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alcarin2030
on May 25, 2010 9:56 PM |
Its reputable, as in, how recognizable they are. You know, how many people would actually recognize them, not how good their products are. Sony is very recognizable all around the world. So is Google. Plain and simple. |
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arkantos
on May 25, 2010 10:53 PM |
I agree with samsung on the list |
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Guest
on May 25, 2010 11:57 PM |
And this is the reason companies like Sony never stop price fixing, root kitting computers and all other shady business practices. The average person(not average nerd) just doesn't know very much about the companies they buy things from. |
I'd wager that the average consumer doesn't even know who Asus is -- at least in the US.Most Popular
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