But amongst all the participants I visited, Nvidia had the most impressive product (as you can imagine):
How would you like getting your hands on such a card?
The Geforce FX card shown above takes two slots on your case and requires an extra power connector to work. And it will set you back $600 when it goes to retail sometime in February according to Nvidia (though we have already been hearing of cheaper pre-order prices).
I'd like to thank Andrew Humber, the European PR Manager for giving me time to take pictures of the card and seeing it in action.