Lenovo to release eBox game console in China

By on August 27, 2010, 2:23 PM
In a rather unexpected move, Lenovo has revealed plans to enter the video game business with a controller-free console that would compete with the likes of Microsoft's Xbox 360, Nintendo's Wii, and Sony's PlayStation 3. According to Lenovo spokesperson Jay Chen, the eBox has been in development for a while, but only recently a team of employees split off into a separate Lenovo-owned company, Beijing eedoo Technology, in anticipation of a launch later this year.

The console will have a gesture control interface like Kinect and use a webcam to read and interpret users' movements. Not many details are available at the moment so it's hard to tell if any major game developers will be backing the project. All we know is Lenovo will initially focus heavily on the Chinese market, where the company believes it can be successful because they understand the local culture and customers better than its competitors. Of course, the fact that the Chinese government has banned importing game consoles since 2000 means the eBox will probably have little competition there.

The eBox will reportedly make its debut this November, but may not hit the market until the first quarter of 2011. The company hopes to eventually sell the device across Asia and other overseas markets. Although pricing hasn't been set it is expected to cost less than the Xbox 360 and come with 30 free games.

User Comments: 4

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kyosuke said:

Sweet good thing my gf lives there. Hopefully the games will be great

TorturedChaos, TechSpot Chancellor, said:

I have to say the name 'eBox' is a bit close to Xbox. Seems like kinda a poor name to me. In fact I had to double check the article to make sure it wasn't make by M$ :P. (I was just skimming at first)

Although that might not be the case in other langues tho.

MrAnderson said:

The chinese marketers tend to do that. They emulate the names of other products. The funny thing is that maybe the large populations can compensate in a market for protecting representation of a product. It just makes focused marketing difficult. But it looks like they want to sort of be on par with the most popular online console at present. I wonder if the specs would be almost Wii with just enough power to run the sensor controller in conjustion to games and maybe on online marketplace which is where I think Apple might head with the new Apple TV or iTV. eBox seems so much more generic since we have already gone through the stages of -eing everything in the states.

gobbybobby said:

Looks crummy.The pic looks like it was done in the 40s!

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