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Survey: 40m US gamers play on iOS devices, 41m on DS

By

On September 13, 2010, 8:26 PM EST

Market research outfit Newzoo has released the highlights (PDF) of its International Gamers Survey 2010, showing that 40.1 million people in the US play games on Apple's iOS devices (iPods, iPhones and iPads). That's more than half of the 77 million mobile gaming audience in the US. Only the Nintendo DS has a larger following with 41 million gamers ages 10 and up. Both are well ahead of the PSP's 18 million.

Mind you, those aren't individual usershares or anything. There's a significant overlap between gamers of each platform. "The majority of the 160 million Americans playing computer games do so on multiple platforms depending on the time of day, social setting and mood." For instance, nearly 14 million DS and DSi users also play iPod touch games.

Region iOS DS PSP
US 40.1m 41m 18m
UK 8m 13m 4.5m
Germany 7m 10m 2.5m
France 5.5m 12.5m 4m
Netherlands 0.8m 2.8m 0.6m
Belgium 0.6m 1.5m 0.5m

One interesting note is that the number of players paying for games is significantly higher for Nintendo (67%) and Sony (66%) handhelds than the iPod touch/iPhone (45%) and iPad (32%), and that's naturally attributed to App Store freebies. However, the iPad has the largest share of players paying more than $10 a month on games (72%) compared to 38% for the iPod touch/iPhone, 53% for the DS/DSi, and 59% for the PSP.

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User Comments (11)

Post a comment
treeski
on September 13, 2010
8:56 PM

What constitutes a gamer in this survey though; anyone who has any device and plays any game on it for any amount of time?

Reply

Matthew
on September 13, 2010
9:31 PM

I assume durations and so on are broken down in the full report which is blocked behind a hefty membership fee ($700/yr). However, if you want to be technical, any person who plays games for any amount of time on any device is indeed a gamer. Perhaps only a casual gamer, but a gamer nonetheless.

Reply

gwailo247
on September 13, 2010
10:55 PM

Are people who played solitaire with cards gamers too, or only those that play it on the computer?

Reply

St1ckM4n
on September 13, 2010
11:54 PM

Well, iPhone and iPod touch are pretty much just toys to cram with free games and music. So yes, they are ranked quite high!

Reply

TomSEA
on September 14, 2010
12:41 AM

I'd consider someone who routinely plays Solitaire a gamer. My Mom used to play Solitaire and Mah-Jong (a solitare tile game) for hours and hours each week. It was one of her primary forms of entertainment. She was as much a gamer as I am playing the "real" games like Crysis, Bioshock, Mass Effects, etc.

Reply

Julio Franco
on September 14, 2010
2:27 AM

Interesting stat but I agree with some of the comments above... I play Sudoku from time to time on my iPhone, but in my mind that's not the same as playing Rock Band on the Xbox or Starcraft on the PC.

Reply

princeton
on September 14, 2010
5:25 PM

@Matthew. I disagree. And apparantly so does aeris.

Gamers

Reply

red1776
on September 14, 2010
5:31 PM

Live on stage...its 'the Who-lio"

Interesting stat but I agree with some of the comments above... I play Sudoku from time to time on my iPhone, but in my mind that's not the same as playing Rock Band on the Xbox or Starcraft on the PC.

Rock Band ey Julio?

I have you pegged as a drummer.:p

Reply

tengeta
on September 15, 2010
1:27 PM

I almost felt bad for The PSP stats until I remembered that Sony ran their own customer base out.

Reply

Julio Franco
on September 15, 2010
2:40 PM

@red, heh, must be the impression from my long hair days if you ever saw a picture of me like that. But I think I'm much better at the guitar, nothing compared to those youtube kids though. That's insanity, lol.

Reply

alcarin2030
on September 15, 2010
6:18 PM

Simply playing a game on a phone does not make you a gamer. This article insults actual gamers.

Reply

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