Google TV announces programming partners

Google has launched the official Google TV webpage. With it, Google has also announced partnerships with some of the leading premium content providers, including Amazon Video On Demand (over 75,000 titles for rental or purchase) and Netflix (instantly watch unlimited movies and TV shows).

The company has been working with some leading technology and media companies to optimize their content for Google TV, including news sites (like The New York Times and USA Today), music sites (like VEVO, Pandora, and Napster), information networks (like Twitter), and online networks (like blip.tv). Obviously YouTube is onboard as well. If you want to make your website Google TV friendly, head over to the developer page.

The search giant has also announced several content partners:

• Turner Broadcasting means TBS, TNT, CNN, Cartoon Network, and Adult Swim are available anytime.
• NBC Universal is bringing over CNBC Real-Time, an application that allows you to track your favorite stocks and access news feeds while enjoying the best financial news from CNBC.
• HBO will bring access to hundreds of hours of programming with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website.
• NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.

Google also posted a video showing how applications will work on Google TV. The applications menu shows the Chrome browser, NBA GameTime, Netflix, Pandora, and Napster:

Google TV, a platform that combines your current TV programming and the Web into a single seamless entertainment experience, was introduced less than five months ago. Devices powered by Google TV will launch this month, so you can expect more information in the next few weeks.