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Exchange any DVD for discounted Blu-ray movies, TV shows

By

On October 28, 2010, 3:00 PM EST

Last year, Warner launched an initiative dubbed DVD2Blu that allowed customers to trade select DVD titles for Blu-ray versions. The studio charged $7.95 to $9.95 per exchange, and while that was generally cheaper than retail, the program was limited to Warner's own films. Broadening its reach, the company has recently updated its offering to include virtually all DVDs. "Qualifying DVDs include any Warner Bros. or non-Warner Bros. pre-recorded discs that contain professionally produced film content purchased at a regular retail or e-commerce store (excluding adult content," reads the promotion page. In other words, seemingly any studio-made movie bought at retail qualifies -- barring porn.


There are currently 105 Blu-ray titles to choose from on the DVD2Blu site, including both movies and TV shows. A few names include Blood Diamond, Gran Torino, Pan's Labyrinth, Terminator 3: Rise of the Machines, as well as seasons of Fringe, Nip/Tuck, Smallville, Chuck and other shows. Prices range from $4.95 to $19.95 per trade with $4.95 for shipping (free shipping on orders over $35). The exchange process isn't quite as fast as buying the videos outright, but Warner says you should receive your Blu-ray discs in three to four weeks.

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User Comments (38)

Post a comment
taea00
on October 28, 2010
3:14 PM

What no HD DVD offers? I'm conflicted on this deal. With digital media taking off and being able to stream from places such as Netflix, I feel Blu-ray is going to meet an early demise. Thought, if you already have your dvds backed up somewhere, then you're paying $5 to get new movies while retaining the old ones. Not that I'd ever condone such a thing. The higher priced Blu-rays probably wouldn't be worth it though, giving them your dvds PLUS paying $20, plus shipping and handling? I think I'd rather wait 6 months to purchase that new Carebears movie.

Reply

Richy2k9
on October 28, 2010
3:25 PM

hello ...

this deal doesn't seem cool, but with blu-ray quality, picking one against a DVD version is a sure win, well you must have also the Blu-ray player, the HD TV, huh ... what else !? ... humm ... that's fine, the quality is there & the price is not far from a DVD if you know where to buy :P

cheers!

Reply

posermobile89
on October 28, 2010
3:37 PM

3-4 weeks sounds excessively long and would prolly deter alot of average movie buffs away from this

Reply

mpribe
on October 28, 2010
3:56 PM

Looks promising. I might have to take them up on this.

Reply

frodough
on October 28, 2010
4:04 PM

would worth my time going over the titles if the selection is any better. wouldn't some have some top IMDB titles on it. this offer makes those dvd sales in wally world quite a deal

Reply

jtickner1
on October 28, 2010
4:05 PM

Physical media isn't going anywhere. If it were to go suddenly, a huge consumer base would die instantly. I really don't know how people can prefer digital media. The process of buying something physical is a lot more rewarding in my opinion, you have an item that you can actually hold, among other things. The only time I find myself buying digital copies over physical copies is when Steam has something insanely cheap.

Anyway, this is pretty cool. I'm going to check it out.

Reply

ReMonster
on October 28, 2010
4:20 PM

Not to mention jtickner1, the quality of a blueray is much higher vs streaming digital. It might not matter to some people, but the quality of the destruction is what makes action movies great. Monotone explosions and pixelated gun fights aren't that attractive.

Reply

TomSEA
on October 28, 2010
5:08 PM

I have a few of these, but doubt I'll do the upgrade even though I have a blu-ray player. We're not talking about a collection of off-the-charts awesome Academy Award winning movies here. Plus the upscaling that a blu-ray player does on regular DVD's looks pretty decent anyway.

Reply

Eddo22
on October 28, 2010
5:12 PM

This is a pretty good deal if you must have the blue-ray version.

Reply

Superpeter
on October 28, 2010
5:16 PM

I gotta trade in my movies AND pay money?? Its possible to catch most of those titles @ around 10$ prices for bluray anyway. Doesn't sound that great to me

Reply

topcoach
on October 28, 2010
5:35 PM

Does anyone know if this deal is available to Canadians?

Reply

topcoach
on October 28, 2010
5:44 PM

topcoach said:

Does anyone know if this deal is available to Canadians?

I just found out, this deal is not available to Canadians.

Reply

Relic
on October 28, 2010
6:13 PM

Seems pretty neat, especially if you have older movies since newer ones are definitely overpriced. Looks like you'd need at least eight to make it worth it imo and I'm not sure if you couldn't find some of these older movies discounted somewhere online in Blue-ray. I'll give the industry props though for at least trying something different.

@taea00 No doubt that digital streaming & distribution is the future it's just likely going to take longer then needed with the way ISP are attempting to turn back time on bandwidth. So Blue-ray will still have its place, but I highly doubt it will ever surpass DVD's overall.

Reply

Mushroom
on October 28, 2010
6:28 PM

Select ANY DVD....from this list.

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JMMD
on October 28, 2010
6:34 PM

I think I'll just keep renting from Netflix. There's no movie I like enough that I have to own a copy. Only things I buy would be a concert.

Reply

grvalderrama
on October 28, 2010
6:40 PM

This should come handy for the family business. I've got around 3000 DVDs, from which 700 might be from Warner, more or less. And believe me, I'm proud to say that my business is 1 of the 800 videos clubs that have only original material in Argentina. =)

Well, bravo Warner, I hope this program reaches my country!

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SNGX1275
on October 28, 2010
8:03 PM

I just found out, this deal is not available to Canadians.

Try inetvideo.com for pretty cheap blurays in Canada. No this isn't a spam, I have no affiliation with them, I just know that they are based in Canada and have cheap prices for a lot of movies.

Reply

xcelofjkl
on October 28, 2010
8:16 PM

Do they accept VHS?

Reply

klepto12
on October 28, 2010
8:55 PM

meh dvd's are old news now i personally love blue ray movies.

Reply

IamBD
on October 28, 2010
9:21 PM

I've used this before and while it seems fine, I am disappointed with their selection. Trick R Treat isn't even offered.

Reply

Timonius
on October 28, 2010
9:31 PM

topcoach said:

topcoach said:

Does anyone know if this deal is available to Canadians?

I just found out, this deal is not available to Canadians.

Sigh....If only these deals were available outside of the 'center of the universe'...

Reply

ruzveh
on October 28, 2010
11:01 PM

Techspot havnt provided with any link and location where we cna buy them from

Reply

captaincranky
on October 28, 2010
11:43 PM

Round and round we go, where we stop nobody knows......

This really never seems to end. First we have to buy all the same s*** over again from VHS to DVD. Now, they're doing us a "big favor" stepping us up to format three. So, I suppose when "Super Blu-Ray" hits the store shelves, maybe they'll offer us a deal on that too. I case you haven't been counting, that will be the fourth time you'll be expected to buy the same s*** again. And most of it, will be coming from the same masters!

OK, you really have to look yourself in the eye and say, how many times can you watch the same thing over and over, and how many times are you going to be stupid enough to buy it?

Then too there's this. If the RIAA had it's way, they'd sell you the same song over and over, for each different device you have, whether you've purchased the CD or not.

So, this is all part of the same general ripoff....!

I've used this before and while it seems fine, I am disappointed with their selection. Trick R Treat isn't even offered.
Wow, what a setbeck.....

Reply

sMILEY4ever
on October 29, 2010
2:02 AM

Mushroom said:

Select ANY DVD....from this list.

Fake promotions are win.

Anyways, a dvd for a blu-ray is quite a deal.

Reply

Recipe7
on October 29, 2010
4:55 AM

Not a bad deal! I still don't want to give up my DVD collection for a few blu-rays though.

Reply

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