By reverting to a Q&A approach, much like the original 'Ask Jeeves' service, the company believes it can differentiate enough from competitors and deliver better on its mission of answering questions that users ask in natural, everyday English. To do that the company already launched an "ask the community" program back in July in which answers are provided by a panel of individual users as well as through links to other websites.
The company plans to consolidate its engineering resources at its Bay Area headquarters, and in the process, around 130 people will lose their jobs while a few are being asked to relocate. Itís an unfortunate but necessary move for developing a more focused, cohesive strategy. Ask.com may be small compared to Google but they are still the sixth-largest web property according to Compete and draws more than 70 million unique visitors a month.