Tech enthusiasts were among the first consumers targeted by dedicated online retailers and since brick and mortars charged hefty margins, online shopping was made even more attractive from the get go. Early etailers included the ubiquitous Newegg, which now exceeds $2 billion a year in sales, Buy.com, TigerDirect, and many sites dedicated to photography and audio equipment. As you might recall, PC manufacturers like Dell and Gateway were also quick to take full advantage of online ordering and made a huge asset out of it.

As online shopping became more mainstream, and for many a necessity, dozens of star retailers on many different categories have emerged. You have Zappos for buying shoes, Steam/Impulse for games, iTunes for music, Expedia/Orbitz or any other of the numerous travel sites, Fandango for movie tickets, and the list goes on. Amazon has also remained a pioneer in the industry and today you can buy nearly anything you could possibly want from their site, either direct or from smaller retailers using Amazon's impeccable logistics.


As the holiday shopping season gets rolling, our question for you is: How much do you rely on online retailers and where do you prefer to buy stuff? Not only tech, but things in general like clothes, gifts for family and friends, food, flowers, anything you are used to buy online these days. Even if it's a local store, we want to hear about it. Discuss.

* Graph used for illustration purposes only. Source: Lifehacker, Permuto, US Census Bureau.