Advergames, a billionaire industry anytime soon?

By on January 31, 2003, 6:19 AM
Now these are the ones I love to see around, not only advertisements that are shown in sports games for example but actual games released to promote a product, from those HP's Pong java banners to the full-featured Jeep simulations: "[URL=http://quote.bloomberg.com/fgcgi.cgi?ptitle=Top%20Financial%20News&s1=blk&tp=ad_topright_topfin&T=markets_box.ht&s2=ad_right1_topfin&bt=ad_position1_topfin&box=ad_box_all&tag=financial&middle=ad_frame2_topfin&s=APji.zBV7Q2hyeXNs]Advergames[/URL] could be a $1 billion industry by 2005".

[COLOR=royalblue]Pert was sold. The climb led the stay-at-home dad in Topeka, Kansas, to later buy a $25,000 Wrangler Rubicon, even though the ledge and vehicle existed only in a computer game he played while sitting at home in his bathrobe. He was one of 85 customers to buy a Rubicon after playing the free game he found on a Web site for DaimlerChrysler AG's Chrysler unit. [/COLOR]

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