"The choices you always have are: do we launch in November or do we wait until February, March when we could hit some bigger launch numbers but then we miss Christmas," Neil Thompson, the general manager for Xbox in the UK and Ireland, told GamesIndustry. "It's absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think it's exciting, it's innovative. We wanted to do that for Christmas and that's what we've done."
Three weeks ago, Microsoft was celebrating that it had sold 1 million units of the Kinect in 10 days. Last week, the software giant announced it had sold 2.5 million Kinect units in 25 days. In other words, the overall momentum is something like 100,000 Kinects sold each day, and that's before the 2010 holiday season. Microsoft's goal is to sell 5 million by the end of the year.