Best Buy issues cease and desist over Newegg ad, logo

By on June 10, 2011, 5:47 PM

Although Newegg has long been the one-stop-shop for system builders and hardware buffs, the California-based e-tailer is still relatively unknown among less tech-savvy crowds. In an effort to attract such customers, the company recently launched a new marketing campaign that compares the quality of Newegg's service with major brick-and-mortar chains such as Best Buy -- a common destination for typical electronics shoppers.

The commercial shows a customer asking a blue-shirted employee for a comparison between two notebooks. The worker stumbles for a few moments before admitting he doesn't know and the clip ends by saying "Newegg.com. Come for the expert reviews, buy for the excellent prices." A second commercial sends the same message: retail sales staff are uneducated and unhelpful, while Newegg offers the opinions of bona fide geeks.

Unsurprisingly, Best Buy hasn't taken kindly to the advertisment. The company has issued a cease and desist demanding that Newegg "promptly" and "permanently" abandon the commercial as it depicts Best Buy's employees as "slovenly" and "uninformed." Frankly, we think "slovenly" is somewhat of an exaggeration, but most tech enthusiasts would agree that the average Best Buy employee isn't particularly knowledgeable.

Along with the commercials, Newegg's campaign includes a new "Geek On" logo, which uses an orange, black and white color scheme and features a power button in place of the "O" in "On". Best Buy has an issue with this too, noting that it's awfully similar to various Geek Squad trademarks. Not only does Geek Squad use the same colors for its logos, but it also uses a power button design for its "Black Tie Protection" service.

Best Buy demands that Newegg cease all use of the Geek On logo and any other mark that combines the word "geek" with the color orange or a power button. "Your misuse of our valuable trademarks and your negative portrayal of our employees violate our trademark rights and misleads consumers about ours services," Best Buy said. It's unclear if Newegg will comply, but the e-tailer has defiantly posted the letter on Facebook.




User Comments: 60

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Prosercunus said:

Usually I try to leave more thought provoking comments... but in this case.

Screw Best Buy.

hellokitty[hk] hellokitty[hk], I'm a TechSpot Evangelist, said:

Best Buy will probably be toast in the next few years, as far as I can tell.

Scshadow said:

Usually *I* try to leave a more thought provoking comment but alas the dumb in the air around best buy is self explanatory and I'd merely be insulting reader intelligence if I explain something so obvious. So...

Screw Best Buy.

Guest said:

I think the commercial are being nice to Best Buy workers at least they admit they don't know.

All of the BB's I've ever been in, when I ask a question or listen in when a friend ask a question they normally out and out lie to get people to buy something that is overpriced and lower quality.

gwailo247, TechSpot Chancellor, said:

Best Buy. Now 10% More Slovenly Than Our Competition!

TomSEA TomSEA, TechSpot Chancellor, said:

If they didn't have such crappy customer service and "technicians" to begin with, they wouldn't be made fun of. Instead of whining about it like a little girl, I'd see it as a professional challenge to get their collective act together.

But that's the difference between me and Best Buy.

Prosercunus said:

Best Buy feeds off the native. Without that consumer base, Best Buy would have no business model.

pcnthuziast said:

Can I join the mob?

Screw Best Buy

I'd like to add that the geek squad is an absolute joke... a bad one at that.

Guest said:

I thought that BB was just Amazon's local showroom...

Muggs said:

I wonder if Best buy feels they can strong arm new egg because correct me if I am wrong this is done all the time with commercials. Most commercials blatantly call out their competitors. And it is not like they are lying. They should have just walked into a Best Buy and actually asked an associate and they would have gotten the same answer.

Plus walmart employees wear blue shirts too so how do you know it is not against wally world Mr Best buy attorney man.

Guest said:

I just bought a 21.5 inch widescreen Full HD, LED- Backlit, LCD monitor from Newegg for $105. I buy almost all my electronics now from Newegg. They have unbeatable prices with a wide variety of choices, BestBuy can go kiss some *** and stop complaining that a smaller company such as Newegg is gonna surpass BestBuy in the near future.

TomSEA TomSEA, TechSpot Chancellor, said:

Coincidentally, here's a confessional from a Geek Squad "technician" I just found:

[link]

stewi0001 stewi0001 said:

Honestly I rather they say at the end, "Take it from a Nerd" since Best Buy ruinned the term Geek for me. I still like Think geek though

But I do hate negative ads and I REALLY hate Best Buy so I'll let this one slide.

pcnthuziast said:

Nice find Tom although none of that surprised me which is sad really.

veLa veLa said:

Best Buy is pretty good. Go in the store, see the products you can get on NewEgg in reality. Then compare the prices in your smart phone. If NewEgg is more (including shipping), buy it right there in the Best Buy store. If Best Buy is more, see if you can buy the display model for 15% off. If it's still not cheaper than NewEgg then just go with NewEgg.

This is how I got my 22" monitor for a price even NewEgg couldn't beat. I wanted an ASUS 22" monitor from NewEgg so I went to Best Buy after I was buying groceries just to check if they had it there. They did in fact have the same monitor, but they were out of stock besides the display model. They also lost the display model's VGA cable and power cable, and I already had DVI/HDMI cables and a power cable, so that was another 10% off. So I got a total of 25% off my 22" monitor because I went to Best Buy just to check out if they had the same one from NewEgg.

Don't hate on Best Buy, they're a solid store.

pcnthuziast said:

I'm sure glad there's a Micro Center in my neck of the woods. They have better prices than both and offer competitively priced warranty/replacement plans. I used to swear by the egg, but abandoned them when they stopped offering a 1 yr RMA on most items. I actually discovered Tiger Direct before newegg and would say they are a decent e-tailer as well.

Zecias said:

veLa said:

Best Buy is pretty good. Go in the store, see the products you can get on NewEgg in reality. Then compare the prices in your smart phone. If NewEgg is more (including shipping), buy it right there in the Best Buy store. If Best Buy is more, see if you can buy the display model for 15% off. If it's still not cheaper than NewEgg then just go with NewEgg.

This is how I got my 22" monitor for a price even NewEgg couldn't beat. I wanted an ASUS 22" monitor from NewEgg so I went to Best Buy after I was buying groceries just to check if they had it there. They did in fact have the same monitor, but they were out of stock besides the display model. They also lost the display model's VGA cable and power cable, and I already had DVI/HDMI cables and a power cable, so that was another 10% off. So I got a total of 25% off my 22" monitor because I went to Best Buy just to check out if they had the same one from NewEgg.

Don't hate on Best Buy, they're a solid store.

from what i've heard best buy sells common things like HDMI cables for ridiculous prices and the thing most people are complaining about is how their employees have no idea what they're talking about.

FYI: shopping online is almost always cheaper. i don't see best buy selling SSDs for $1/GB, A 21.5" 1920x1080 ips monitor for $150, or a 700W modular PS + cd drive for $55 regularly.

Guest said:

I would like to suggest a fact-finding mission: take your cell phone cameras to Best Buy and take pictures of all the employees. Upload to photobucket or similar, and link them here.

My hypothesis: slovenliness among Best Buy employees will be found to be the norm rather than the exception.

Buck Fest Fuy.

Tekkaraiden Tekkaraiden said:

I actually find the best buy employees to be quite well kept in the two locations that are in my city. They don't tend to know anything but they are at least well groomed.

Personally I frequent my local best buys for deals on movies, games and cd's. I do warn people about their extended warranties and geek squad (they overcharge on both).

treetops treetops said:

From what I hear the problem at bestbuy is the management won't let the employees give there honest opinion. They are there to sell not to help.

captaincranky captaincranky, TechSpot Addict, said:

fFYI: shopping online is almost always cheaper.
Well, like the childen used to say, "almost only counts in horseshoes and hand grenades.

On selected items, at selected times of the year, BB kills New egg. I try to never miss Black Friday at BB.

Granted, the other 365 days of the year "The Egg" is the way to go.

Microcenter, kills Newegg all year on selected CPUs, so if you're near one of those you should check it out.

In certain aspects of their ad campaign. New egg is overstating the value of its, "expert reviews", for several reasons. I've seen hundreds of people with "high technical ability, rail on about how hard it is to get an Intel push pin HSF on. Yeah well, imbecile isn't even expert spelled backwards.

Newegg is marching towards paranoid delusions of Amazon.com-hood. I find this overreaching a bit disturbing, as it takes their eyes off the prize, which is for them to be the "best computer parts store ever", at least IMO.

I haven't seen a "shell shocker" in a couple of months that provoked even a slight salivary reaction.

All that aside, Newegg is my go to resource for all things computer. Their service is superlative, and by a trick of location, I can place most orders on a Monday, and have it on Tuesday, with UPS ground shipping.

What I don't understand here is why they deem it necessary to precipitate the early demise of BB. After all, if your dumb enough to insist on "Monster Cables", Newegg will sell those to you with alacrity, and without remorse.

The "expert reviews" issue, I find a bit offensive. I've read more than I care to admit, and most of them are published by a bunch of egomaniacs, who merely think they know it all. Since Newegg doesn't accept orders by phone, I tend to count that as a bit of a strike against them.

To sum it up, Newegg isn't all things to me, and it isn't very likely that they ever will be.

For electronics, J & R is my first choice. (by phone)

For camera equipment, it's Adorama or B&H Photovideo (by phone)

And for all things musical, it's "zZounds" (again by phone).

All those places are in the same general location as Newegg's No Jersey warehouse, and all offer ship the day you call, and UPS will have it to me the next morning service.

From what I hear the problem at bestbuy is the management won't let the employees give there honest opinion. They are there to sell not to help.
Perhaps this is so, but keep in mind that Newegg employees aren't allowed to give any technical assistance whatsoever, period.

So, you can't give the point to Newegg on that.

insect said:

I use Newegg and Microcenter. However, I go into BestBuy occasionally to physically hold and examine a product if they have it and its a large ticket item just to be sure I actually want it, but I never buy cause taxes on an expensive item + overpriced already is annoying.

stewi0001 stewi0001 said:

To: veLa, when Best Buy has stuff on sale, their prices are better than newegg (i've witnessed it multiple times)

To: zecias, all retail stores (that I have walked into [Best Buy, Target, Walmart etc...]) the cables are all over priced.

To: captaincranky, B&H is my camera shop too where I got my DSLR from. So yea I agree Newegg isn't my all around shop either. LIke for pre built computers I usually look at Tigerdirect instead (It's usually for other people) but For computer parts and cables I go to Newegg.

Trillionsin Trillionsin said:

"Your misuse of our valuable trademarks and your negative portrayal of our employees violate our trademark rights and misleads consumers about ours services"

Uhhh... no it's not Best buy, its true... Anonymous ATTACK!!!! They are being out of line!!! Next they will sue newegg.com for not complying, which I hope they dont because they shouldnt have to!!!

Oh of course, jk'ing.

Guest said:

I would love to know where you have seen and SSD for $1/GB.

Best I found anywhere is like a 64GB SSD for $99.

Xclusiveitalian Xclusiveitalian said:

I can't wait for best buy to away! It use to be my favorite place but over the years it got worse and worse. In NY, The prices are the worst of any major store, also games come on almost a week later for them. Most employee's from experience don't know anything about computers except the price. with only a handful of helpful workers. Honestly, New-egg should buy Best buy and transform it because newegg is one of the best hardware sites period. Also enough with the Geek = computers connection, it's old and dumb. If your not tech savvy in this generation than your far behind...

captaincranky captaincranky, TechSpot Addict, said:

I use Newegg and Microcenter. However, I go into BestBuy occasionally to physically hold and examine a product if they have it and its a large ticket item just to be sure I actually want it, but I never buy cause taxes on an expensive item + overpriced already is annoying.
Well, I'm sure we've all done this at one time or another. But, you have to admit it's in pretty bad taste.

That said, I'm about 20 miles from a BB in a sales tax free state (Delaware), If I can offset the price of gas with no tax and decent savings, then I'll strap the biggest thing I think I can get away with to the back of my motorcycle, buy it in Wilmington, and drag whatever back to PA.

Guest said:

Up here in Canada we have Canada Computers stores (among others of course), and it equals or destroys Newegg consistently. Makes me wonder how good Newegg really is if a Canadian store chain can offer better deals every day. I do like Newegg.ca/com for the customer reviews, but that's where it ends for me.

ie: OCZ Revo X2 PCIe SSD

http://www.canadacomputers.com/product_info.php?cPath=15_179
amp;item_id=035056

http://www.newegg.ca/Product/Product.aspx?Item=N82E168202276
1&Tpk=OCZSSDPX-1RVDX0240

The Egg is overrated.

Guest said:

^^^I went in the other day and they had an Eyefinity system set up with an Antec Khuler 920, and i asked the guy if it was any good cuz i was considering getting one but i wasn't sure. I was shocked when he said, well you could "rent" it. I'm like wtf - rent?! He told me the store only charges 5% for restocking on returned items. Let's see newegg do that!

MiddleEHDAEC MiddleEHDAEC said:

If you buy it, they will sell it.

Guest said:

I am not defending best buy employees at ALL...

But the designs for the logo and choice of word and color are obvious ripoffs...

Sarcasm Sarcasm said:

Guest said:

Up here in Canada we have Canada Computers stores (among others of course), and it equals or destroys Newegg consistently. Makes me wonder how good Newegg really is if a Canadian store chain can offer better deals every day. I do like Newegg.ca/com for the customer reviews, but that's where it ends for me.

ie: OCZ Revo X2 PCIe SSD

[link]

[link]

The Egg is overrated.

Well here in the states, it's either Newegg or places like Best Buy.

I on the other hand like Fry's Electronics as they have a much wider selection. But prices aren't always the lowest.

jonelsorel said:

Truth hurts huh BB?

Guest said:

If you're Canadian use NCIX. They offer Price Matching. So you choose everything you want to buy on NCIX, then search the Part Numbers on Pricebat.ca, Shopbot.ca, and PriceCanada.ca for the lowest price. In your cart on NCIX click Start Price Match, then input the URL and the price. Voila you have the lowest price for everything you buy. And what's that, $8, $10, and $15 express shipping depending on the weight of your order. If you're in Montreal like me, you end up only paying 7% tax rather than the regular 15%. Purolator straight to my door within 3 days.

MrAnderson said:

This kind of ads have been going on for a while.

Best Buy should not have a leg to stand on.

Oh wow, blue T-Shited employees... Best BuyDOes not own the word Geek. Using the Power symbol in a logo does not infringe on their logo. New Egg is not even bad mouthing the with "Geek On" and it is a fair use of an open symbol. I could see if they used the tie or something but come on!

I hope New Egg fights this - I was considering comparing the Apples Mac vs PC comercials... but then I realize you really cannot as Apple did not put any particular brand in a bad light through image - PC is open. Where BestBuy is the only national chain to my knowledge so I guess they at least may not get written off initailly entirely.

But many a times we have seen "Brand-X" in comercials... less these days, but they were there...

p51d007 said:

Best Buy is where people go to buy home electronics that have NO CLUE (most of the time) what they truly need. I hear it all the time. When I'm really bored, just killing time, I'll wander around and listen to the utter BS coming from the blue shirts.

Once in a while, I'll really need something, and you can't find one of those stupid #*!@&*% blue shirts anywhere. If you don't need one, they come out of the woodwork just to pester you.

Been using Newegg for YEARS, and will continue to do so. LOL, sometimes I'll use Best Buy to look at something I'm wanting, just so I can "touch & feel" it, then order it from Newegg.

Guest said:

Once upon a time I was in a BB near my house and overheard a blue shirt advising a customer looking for a desktop. I was floored by the utter lack of knowledge and even more so by the load of BS being shoveled to mask said lack. I looked for an opening and eventually got one when the clerk had to break away for a moment. I was frank with the customer and minced no words, letting them know they had just received a complimentary snow job. They even experessed to me suspicion about the pitch and thanked me for the advice. When little boy blue came back he looked around... confused. I told him how I put him on blast, but he didn't get upset and actually looked a little shook. rofl

Being a geek used to mean something... for shame Best Buy. smh

captaincranky captaincranky, TechSpot Addict, said:

....[ ].... LOL, sometimes I'll use Best Buy to look at something I'm wanting, just so I can "touch & feel" it, then order it from Newegg.
As I said earlier, "I'm sure we've all done this at one time or another, but it's a no class way of living your life". Now I'm LOL.

Guest said:

NCIX is garbo. look at that skinny geek on their youtube channel. i'll stick with buying locally. better for avoiding shipping, and far easier to RMA or return stuff. trust me when i say Canada Computers is far better than NCIX.

Guest said:

So you only take overweight computer illiterate people seriously when it comes to technology?

Set aside the semi-useless unboxing videos, that "skinny geek" is very smart. For instance see one of his videos featured on LifeHacker:

http://ca.lifehacker.com/5808039/what-futureproofing-your-pc
really-means-and-how-it-can-save-you-money

That is the one explanation of future proofing a computer that actually makes sense.

So you expect to have to RMA or return stuff with Canada Computers? I've spent well over ten thousand dollars at NCIX (for myself, family, and friends) in the past five years and have only had to RMA one item, it went very quickly. NCIX does an amazing job at packing so you don't have to worry about damage during shipping.

They have better selection than Canada Computers, and you can't beat NCIX's pricing since they offer price matching so you always have the lowest price. (and this is done right in your cart it isn't a hassle)

Don't forget they give you points for posting reviews on products, these add up very quickly and you can use them to get VIP membership for free. That gives you free shipping for RMA and warranty returns, as well as extended warranties on many OEM products. Since making points is so easy, I have VIP membership until 2015 - and probably have enough points to tac on many more years.

I have ordered from Canada Computer with acceptable results, but they didn't offer anything to stand out from the competition. They updated their website design, I guess that's a plus?

NCIX Cons:

1. Avoid their phone support as you can be on hold for a while sometimes. It's much faster if you submit a ticket, they're always eager to make sure you're satisfied.

2. For better pictures and description search the part number on NewEgg.

3.1. Be aware that during holidays orders are processed slower (as they have so many), but this should be commonsense.

3.2. Regularly NCIX ships extremely fast. I have made orders at 10am one day, and received them at 10am the next day (with express shipping). But usually I expect to receive my order within 3 business days (unless ground shipping).

captaincranky captaincranky, TechSpot Addict, said:

Best BuyDOes not own the word Geek.
I though that Best Buy picked up a lot of goodwill ad service free from the TV show "Chuck". Part of that centers around a bunch of in store techs, that are billed as "The Nerd Herd". This is obviously a parody of the "Geek Squad", but oddly, I've never seen or heard of BB complaining about the show.

Where BestBuy is the only national chain to my knowledge so I guess they at least may not get written off initailly entirely.
National electronic retail chains seem to have a finite life span. For a while, BB stock was settin' the big board on fire, and Circuit City's demise, I suppose, could be partly blamed on BB. "HH Greg" moved into our area, but thus far, I haven't needed anything that would compel me to check them out. IDK if they are a start up in my area, or a national entity.

Saying that online "etailing" certainly has accelerated the downfall of brick and mortar enterprise, would of course, be stating the obvious.

At the end of the day, Newegg has three huge warehouses, and, (I expect), a whole bunch of shipping clerks. It's hard for a retailer with 10 stores within 30 miles of my house, to compete with that.. (They total 1150 stores. That's a of of mouths to feed).

For all the bad mouthing that BB has received for their sales clerks lack of knowledge, you still have no direct tech support available from Newegg.

Websites such as Techspot, seem to function as a free sales staff for the Egg, never heard a thank you though!

ramonsterns said:

Best Buy needs to tuck their tail between their legs and bite the dust already.

Guest said:

best buy is just an old dog still kicking, those stores hay days for delivering the public its tech is long and over, its definitely on its way out as generations of comsumers change.

I do admit thought I miss being able to walk into a store to see motherboards and other computer parts first hand before dropping payment for them.

but depending on the online stores return policy the lack of that experience is ok somewhat.

Guest said:

BB ?? their customer service is horrible not to mention their price match is a joke!!!

Guest said:

I don't see anyone selling SSD's for $1/GB.. anywhere. If they did, I'd have me a 128GB by now.

Guest said:

Best buy is the worst of the worst in finding new ways to rip off the consumer. About five years ago I found an add on the internet featuring a cheap lcd hdtv. I drove the 25 miles to my best buy with the intent to make a purchase only to find the product was marked about $80 higher. I located an employee and told him I had just seen the add on the internet. He took me over to a computer which I assumed was connected to the net, only to show me that the tv was listed at the higher price. Since I had no intention of buying at the higher price I drove back home. I checked the net again and sure enough the low price was still listed. I knew something was not right but didn't know what.

A couple years later I saw on the net that Best Buy was busted in New York for having fake in store web sites that looked the same as the real internet site save that they had higher prices. Ah ha, so that is how the dirty bastards did it. If I could I would have sued them for my gas and wasting my time.

I now make it a point to never buy from best buy. I do go in there occasionally to peruse an item prior to making the purchase online. I go out of my way to tell customers in store that look like they are about to make a purchase what a rip off best buy is and that they will be better served to buy online. It gives me a thrill to see the look of bewilderment on the face of a best buy goon who thought he had a sale when the customer I just talked to backs out of a deal.

In short I will do every thing I can to hasten the day that best buy goes the way of circuit city.

Do you hear that, Best Lie?

Guest said:

Best Buy is my store of last resort; if I really need something and can't wait and only Best Buy has it I'll go, otherwise I won't even go there. I have come to this decision based on direct and indirect experiences of half truths, poor customer service and high prices.

I have had only positive expieriences with NewEgg and will stick with them.

HoustonGeek said:

My buddy and I have a nickname for BB:

"Best Lie"

I did get a question answered about BluRay players by a seemingly knowledgeable guy. May have been a fluke. It is good to see the products up close.

Oh, and I take affront to the Geek Squad trucks on my street. although, my son walked up to one one day and the guy gave him a t-shirt.

Guest said:

I apologize, but that is an absolutely retarded comment. You would buy a POS that's been sitting of a shelf - ON - for like six months straight, and probably beat up from everybody messing with it for 25% off? Your warranty is probably void (doesn't cover equipment that was previously used when purchased) and you bought something for 25% off that will last 50% shorter than expected. Wow, smart fella - you still got screwed by BB.

MilwaukeeMike said:

Anyone else have bad experiences with newegg's shipper, UPS? I'm pretty sure they consider the Newegg box to mean 'soccer ball' because any smaller item i've ever ordered has come in a box that looks like it's fallen down the stairs a few timses. Thankfully eVGA packs their video cards well.

They're not really the same thing... newegg relies on customers to sell their products, bestbuy uses a sales force. I use newegg for just about everything, but got my cell phone at best buy, the $100 mail in rebate offered on my HTC EVO was instant at BB, and they let me use my BB gift card from christmas on the cost of the phone too. And then I bought my accessories online.

Either way, BB was right to be upset about the ads, newegg should be above that. And BB will never go away... many people like to see what they're buying, and last minute gift shoppers can't wait for shipping. newegg has never gotten anything to me in under 4 days.

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