Job posting reveals Google wants to get into gaming

By on June 23, 2011, 10:30 AM

Google is looking for a Product Manager of Games (via Engadget), which appears to be a new project at the company. This isn't the first time we've heard that Google is interested in the gaming industry, but it's certainly the most detailed information we've seen to date.

The job posting in question specifically says that Games will be a new business for Google. It also notes that the company wants to develop a strategy for game distribution, discovery, player identity, game mechanics, and so on. The search giant won't be going at it alone ("key partnerships" will have to be made) and the overall plan is to make Games part of Google's (coming) social platform. In addition to working with early adopters, game developers, and gamers, the new hire will have the following responsibilities:

  • Drive feature requirements for Google's gaming platform
  • Work with business development and developer relations to drive gaming partnerships/ content deals
  • Initiate and prioritize projects within engineering, assist in determining the best technical implementation methods, track product development, and develop product launch plans.
  • Establish partnerships internally and externally to drive the growth of games

It's quite clear that Google's goal here is social gaming. We already know the search giant has Facebook in its crosshairs, and one of the industries that Facebook has revolutionized with its social platform is gaming. Remember when Farmville developer Zynga Game Network, which develops browser-based games that work both stand-alone and as application widgets on social networks like Facebook, was valued higher than Electronic Arts? Yes, that's the pie that Google wants a piece of.

As can be expected, Google will monetize its gaming initiative with Google Ads. Other than that, details on how exactly the new gaming platform will work are unclear. Google has not done well in social, but it has enough money to keep trying, and apparently the search giant believes gaming is worth a shot.




User Comments: 9

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example1013 said:

Bets on Google having purchased PopCap?

Burty117 Burty117, TechSpot Chancellor, said:

example1013 said:

Bets on Google having purchased PopCap?

haha! i wouldn't be suprised

treeski treeski said:

ChromeOS will totally be a viable gaming platform!

Staff
Jesse Jesse said:

example1013 said:

Bets on Google having purchased PopCap?

Sounds like it's EA:

[link]

vipor231 said:

this could help out linux if done right,linux needs gaming support badly instead of using wine to run things,it could actually have native support

tehbanz tehbanz said:

vipor231 said:

this could help out linux if done right,linux needs gaming support badly instead of using wine to run things,it could actually have native support

A man can dream, a man can dream...

When enemy territory quake wars was released with a linux native client i was like O.O now's the time!

Then no other games came out and i was like ._. maybe not.

example1013 said:

ET Quake Wars was a good game, even on PS3.

Guest said:

It will not matter which OS or device you use if you can play your favorite game on a browser.

Guest said:

First, this probably isnt the right area to post this. Sorry, but im desperate. You users seem to be knowelgeable with computer related equipment. We have a credit card processing unit and everything was working well until we went from Cox cable to DSL. Our credit card terminal now will NOT connect through ethernet..only dial up. We have checked our router that it is plugged into and the port is flashing so we know its connected. All of our computers connect to the web all day long without problems .Anyone have any ideas!?!? Thanks in advance!

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