Google has announced a new URL shortcut that will only link to official Google products and services: The search giant acquired the domain name from.CO Internet SAS. The company will roll out as its official URL shortcut for Google websites in the near future.

Google says it will only use to send you to webpages that are owned by Google. In other words, only Mountain View can create shortcuts. This means users will know what to expect when they click a link: a Google product or a Google service.

At the same time, Google has promised that, the company's fast URL shortening service, will not be affected by the launch. It will continue to be Google's public URL shortener that anybody can use to shorten URLs across the web.

Google first introduced in December 2009 as part of Google Toolbar and Feedburner, which it acquired in June 2007. Since the initial release, the technology was integrated into many other Google products, and eventually went public in late September 2010. Then in January 2011, Google released an API that allows developers to use in their own applications.

Google understood the need for a better URL shortening service so it built one. Once the company realized that there was third-party demand for, it decided to open it up for everyone to use. Unfortunately, this meant that was no longer for just Google's own official links. That's probably why Google decided to buy