GameStop has reportedly stopped selling regular edition copies of the PC game Deus Ex: Human Revolution that include a voucher to play the game for free on cloud gaming service OnLive.

We reported on this story yesterday and at the time of publication, it was rumored that GameStop had caught wind of the included coupon codes and were opening the games to remove the vouchers. That rumor turned out to be true and as such, we updated our story accordingly.

GameStop posted the following statement on their Facebook page regarding the issue.

“GameStop’s policy is that we do not promote competitive services without a formal partnership. Square Enix packed a competitor’s coupon within the PC version of Deus Ex: Human Revolution without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist.”

Today we are hearing that GameStop has taken further action and is pulling all regular edition copies of the game so they can be recalled in accordance with Square Enix at a later date.

Square Enix issued a statement on their website admitting that they didn’t make GameStop aware of the coupon code and that they respect the rights of GameStop to make the final decision on the content of products they sell and to adjust them as they see fit. Employees are being instructed to honor any returns with a receipt and unfulfilled reserves for the regular edition should be taken care of with inventory set aside in backrooms.

GameStop is currently developing their own cloud gaming division based on the acquisition of Spawn Labs and Impulse which was announced in April. GameStop realizes that brick and mortar stores as well as typical online shopping are not the future and if they want to remain competitive, a cloud gaming service is a must.