Google, Facebook top US web destinations in July

By on September 1, 2011, 3:00 PM

Google and Facebook were among the top US web destinations in July, according to a new Total Internet Audience metric from Nielsen. The study incorporates hybrid audience measurement data to provide insight into online activity.

For the month of July, 172.5 million unique US people visited Google and stayed for an average of nearly 1 hour 30 minutes. Facebook use was slightly lower at 158.9 million unique, but each user stayed on the site for over five hours.

Yahoo wasn’t far behind Facebook with 148.5 million unique visitors and an average of 2 hours 14 minutes per user. The metrics between Google and Yahoo are interesting, as Google had nearly 25 million more visitors but Yahoo kept users around for roughly 45 minutes longer.

The trio of MSN, Windows Live and Bing just missed the podium with 131 million unique visitors spending just over one and a half hours on the combined destinations. YouTube ranked fifth with 125.9 million visitors.

The biggest dropoff in traffic started with sixth-ranked Microsoft which had over 30 million fewer visitors than YouTube.

These are all impressive figures as Nielsen reports that 213 million Americans were active on the Internet in July 2011. Internet access through home and work PCs was polled at 249 million unique individuals for the same time period. Further stats show that the average American viewed 2,576 web pages and was online for over 27 hours over the course of the month.

Because Nielsen is using hybrid audience measurement data that extends beyond home and work PCs, data for July cannot be trended or compared with previous months’ Total Internet Audience data.




User Comments: 6

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Burty117 Burty117, TechSpot Chancellor, said:

Well why do you need to spend that long on google? When you search something it pretty much comes back instantly with an answer? To spend an hour and a half searching is quite impressive!

aj_the_kidd said:

It must take into account gmail, calendar and other google products as well. Or people just simply leave it open, I know i usually have a google tab open in my browser, i dont necessary use it all the time, but i do have it open, idk i'm just guessing. Yahoo is a bit of a surprise

Guest said:

I am going to assume porn sites were left out of that list :)

stewi0001 stewi0001 said:

Google basically has become the internet now. sadly techspot.com and icanhascheezburger.com didn't make it to the top of the list XD

yorro said:

Burty117 said:

Well why do you need to spend that long on google? When you search something it pretty much comes back instantly with an answer? To spend an hour and a half searching is quite impressive!

Look up "Using Tabs on your Browser", it might also impress you.

Guest said:

Interesting that Youtube is still considered separate from Google. I'm sure Google Calendar, Gmail, and Google's other services were tallied under the main Google header.

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