Best Buy has slashed the price on RIM’s BlackBerry PlayBook by $150, bringing the 64GB tablet down to $550. The 16GB model dropped to $450, $50 off the original asking price.
Two months after launch, RIM missed on their earnings estimates and expected their full-year profit to be as much as 30 percent below its initial target. In the earnings report, RIM said it shipped 500,000 PlayBooks in the previous quarter. This fell way short of the 1 million PlayBooks the company was estimated to ship in Q1.
Many believe that RIM’s decision to launch the PlayBook without several native apps like email and instant messaging was a mistake. In July, they cut 2,000 jobs worldwide as part of a cost-cutting effort.
Best Buy's price cuts could simply be an effort to move more PlayBooks in a market dominated by Apple’s iPad. Two weeks ago, HP bowed out of their WebOS projects and discontinued their TouchPad tablet. Prices dropped as low as $99 with consumers scooping up the remaining devices in mass. HP is said to be planning one last manufacturing run on the TouchPad which will likely all be spoken for through preorders.
Could the PlayBook be next in line for liquidation? How low would the price have to get before you would consider buying one?
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