Electronic Arts’ Peter Moore has revealed that the company’s digital distribution platform Origin has surpassed 5 million daily users in just four and a half months. Moore also makes some bold predictions about where he sees EA in the next five years.
EA launched Origin at the Electronic Entertainment Expo in June as a key rival to Valve’s Steam storefront. The service garnered much attention as it was revealed that Star Wars: The Old Republic MMO would be an Origin digital exclusive. Furthermore, Battlefield 3 will require EA’s Origin service regardless of where you buy it, including retail.
Origin hit the 4 million user mark just last month before opening the beta for Battlefield 3. In addition to Star Wars which is scheduled to launch on December 20, the service has two other big launch titles in the pipeline. The next iteration of The Sims and Mass Effect 3 will likely drive plenty more users to EA’s digital storefront.
Short-term goals include continuing to work on Origin to make it really enhance and complement the game experience, not get in the way of it.
As for what the future holds, Moore believes EA will be one of the few video game companies that recognized and went along with trends in the marketplace. The EA of the future will be a company that is almost completely digital; the packaged goods distributor will largely be a vision of the past.
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