Intel caught faking Ivy Bridge DX11 demo, explains itself

By on January 12, 2012, 5:00 PM

During a purported "live" demonstration at CES this week, Intel was caught using pre-recorded footage. The chipmaker took the stage to show its upcoming Ivy Bridge processing architecture and as part of the presentation, it showed the chip's integrated graphics powering a DirectX 11 game -- or so it wanted you to believe, anyway. At the start of the demo, you can clearly see VLC's controls appearing over the display, revealing the fact that onlookers were watching a video and not live gameplay.

Intel's Presentation Fail (via ITworld)

Realizing the farce was up, Mooly Eden, general manager of Intel's PC client group, awkwardly tried to defuse the situation. "Now the interesting thing for you to note is that this is a DX11 game. What you can also note is that I can drive the race with one hand only. And the interesting thing about this game is that actually I can race without my hands at all because they are driving it from backstage," a flustered Eden remarked as he walked away from the wheel. Embarrassing, surely, but not that big of a deal.

True Ivy Bridge DX11 Gameplay (via AnandTech)

Although Intel was caught with its pants down, the company didn't misrepresent the capabilities of its hardware, and that's what's most important in our opinion. The company later explained that the F1 2011 demo was added to its presentation at the last minute and it simply didn't have time to prepare a live showing. Anandtech spoke with Intel during the event and shot genuinely live footage of an Ivy Bridge Ultrabook running F1 2011 in DX11 at 1366x768 with what appears to be medium/lowish settings.

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