Apple in talks with Epix over streaming content deal, iTV rumors heat up

By on April 30, 2012, 1:00 PM

Rumors of an impending Apple television are once again heating up as the company is said to be in talks with Epix, a joint venture between Lions Gate, MGM and Paramount Pictures. Any deal would result in content for Cupertino’s existing $99 set-top box and “to upcoming devices that stream content,” according to two sources as reported by Reuters.

Epix signed a deal with Netflix in 2010 that grants the company rights to the trio’s streaming movie collection through September of this year. That deal is valued at $200 million annually and in a recent conference call, Netflix CEO Reed Hastings said his company was in a broad range of discussions with Epix about how to operate most effectively for both parties. Additionally, Epix is available through a number of other outlets like the iPhone and iPad, but it only works if the user already has access to the channel through a cable or satellite provider.

Apple has been unsuccessful in trying to ink licensing deals with Hollywood studios since last year, according to some studio executives contacted by Reuters.

Earlier this year, CBS CEO Les Moonves said that he met with Steve Jobs some seven months before his death regarding a subscription-based service. Moonves ultimately turned down the offer for fear of disrupting existing revenue streams, telling Jobs that “you know more than me about 99 percent of things” but “I know more about the television business.”

Most expect Apple to launch a television set by the end of this year or in early 2013 and feel it will be a great opportunity for Tim Cook to lead the company into the next market they plan to revolutionize.




User Comments: 4

Got something to say? Post a comment
H3llion H3llion, TechSpot Paladin, said:

iTV? There is already an ITV, shit gonna get confusing.

MilwaukeeMike said:

Anyone else notice the tech spot trend of always (really... it's always) calling Apple 'Cupertino' the 2nd time they're mentioned in the story. Meow isn't that weird?

Anyway.... Epix is a movie studio trio, right? So why are 'rumors heating up' over an iTV if this is a story about movie content? Especially movies that Netflix already has.

What's that part about 'upcoming devices that stream content' I sure hope they're talking about the iPad 4 and not a separate iTV box we'll have to buy. Apple isn't known for integration into other devices the way my Sony Bluray can access Netflix, Hulu, etc.

RubinOnRye RubinOnRye said:

Anyone else notice the tech spot trend of always (really... it's always) calling Apple 'Cupertino' the 2nd time they're mentioned in the story. Meow isn't that weird?

Anyway.... Epix is a movie studio trio, right? So why are 'rumors heating up' over an iTV if this is a story about movie content? Especially movies that Netflix already has.

What's that part about 'upcoming devices that stream content' I sure hope they're talking about the iPad 4 and not a separate iTV box we'll have to buy. Apple isn't known for integration into other devices the way my Sony Bluray can access Netflix, Hulu, etc.

Set aside the second and third paragraph, WTF did you just say? I don't even think that was English. Please turn off the dragon speech software and type out a comment/question that is understandable.

MilwaukeeMike said:

Sorry if that went over your head, Rubin... i'll try again.

1) The headline says quote "Rumors about the iTV heat up" and then in the story we learn that Apple bought content from a company (Epix) made of 3 movie studios. See the difference? TV or Movies. Streaming TV could be huge, but we already have access to movies. So here's the question...

Why should we get excited about an iTV if all they bought was the same package of movies we can already get on Netflix?

2) Quote "Any deal would result in content for Cupertino?s existing $99 set-top box and ?to upcoming devices that stream content." The word 'devices' is rather ambiguious (translation: it could mean more than one thing). Apple devices or regular Bluray players? We all know from experience that Apple prefers to sell their own hardware, and I personally don't want to add another device.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.