Nvidia's GeForce GTX 680 may have swiped the performance crown away from AMD's Radeon HD 7970 earlier this year, but at $500, the initial Kepler offering was inaccessible to most system builders. That situation improved slightly in May with the GTX 670, a popular choice among enthusiasts for delivering an incredible value. In our testing, it provided GTX 680-like performance at a $100 discount.
Although nothing matched the GTX 670's price-to-performance ratio, the $400 entry fee remained a steep one. Gamers who wanted to spend less were left with the $230 HD 7850, the $300 HD 7870 or a card from Nvidia's last-gen lineup. Naturally, it would only be a matter of time before Nvidia tried to fill this gap with tons of hearsay about a GeForce GTX 660 Ti in the pipeline for a mid to late summer launch.
Well, we're here and the rumors proved true: Nvidia's new GeForce GTX 660 Ti has its crosshairs set on the HD 7870. Assuming it's priced competitively, the GTX 660 Ti seems like it could put a real hurting on AMD's offering, as it features the same DNA as existing Kepler products and boasts the same number of CUDA cores and texture units as the GTX 670.