Microsoft to open 32 new "pop-up" stores before the holidays

By on

Today Microsoft announced its plan to open 32 holiday pop-up stores for consumers who prefer a more tangible shopping experience. These stores are called "pop-up" stores because they are temporary, strategic installments intended to give shoppers more options for purchasing PC-related items during the upcoming gift-giving season.

Currently, there are about two dozen brick-and-mortar stores under Microsoft's command. By the end of 2013, that number is expected to nearly double to 44 permanent retail locations and before 2015 rolls around, Microsoft has stated its intent to have 75 locations in operation. By comparison, Apple currently manages about 300 retail stores globally.

Microsoft stores, unsurprisingly, sell PCs, PC accessories and PC software titles exclusively. Microsoft's online store frequently throws some alluring deals too, like bundling a free Xbox 360 with the purchase of any laptop or offering deep discounts on certain computers.

Although Microsoft's spokespeople won't confirm if these stores will be open in time for Windows 8, it seems like a fantastic deadline for introducing more retail locations. Windows 8, in case you haven't heard, is slated to hit shelves on October 26.

Although Microsoft won't speak about specific timing, the company has provided a list of locations which are expected to open.

Microsoft pop-up retail locations for 2012
  • Aventura Mall (Aventura, FL)
  • Beachwood Place (Beachwood, OH)
  • Cherry Creek Shopping Center (Denver, CO)
  • Dadeland Mall (Miami, FL)
  • Eaton Centre (Toronto, Ontario)
  • Fashion Mall at Keystone (Indianapolis, IN)
  • Fashion Show Mall (Las Vegas, NV)
  • Glendale Galleria (Glendale, CA)
  • Mall at Green Hills (Nashville, TN)
  • Mall in Columbia (Columbia, MD)
  • Metropolis at Metrotown (Burnaby, BC)
  • Montgomery Mall (Bethesda, MD)
  • Natick Collection (Natick, MA)
  • North Star Mall (San Antonio, TX)
  • Oakridge Centre (Vancouver, BC)
  • Penn Square Mall (Oklahoma City, OK)
  • Perimeter Mall (Atlanta, GA)
  • Roosevelt Field Mall (Garden, City, NY)
  • Ross Park Mall (Pittsburgh, PA)
  • Saint Louis Galleria (St. Louis, MO)
  • San Francisco Centre (San Francisco, CA)
  • South Shore Plaza (Braintree, MA)
  • Southpark Mall (Charlotte, NC)
  • Stonebriar Centre Mall (Frisco, TX)
  • Streets at Southpoint (Durham, NC
  • Time Warner Center: The Shops at Columbus Circle
    (New York, NY)
  • Washington Square (Portland, OR)
  • West Edmonton Mall (Edmonton, Alberta)
  • Westfarms Mall (West Hartford, CT)
  • Westfield Garden State Plaza (Paramus, NJ) 
  • Woodland Hills Mall (Tulsa, OK)
  • Woodlands Mall (Woodlands, TX)
   

The 32 stores will appear in both the United States and Canada. There is no word on whether or not any of these pop-up locations will remain open beyond the holidays; however, additional more details are to come in the following weeks, according to ZDNet's Mary Jo Foley.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.