Apple ditched Google Maps over voice navigation quarrel

By on September 27, 2012, 3:00 PM

Apple's controversial replacement of Google Maps with its own in-house mapping solution may have left some users scratching their heads, but journalists at AllThingsD believe they know why: the absence of voice-guided, turn-by-turn directions.

Android users have been enjoying GPS-like navigation through Google Maps for some time now. As it turns out, Apple wanted it to, but the big G wasn't about to hand over one of its key smartphone advantages for free. Purportedly, this is where negotiations broke down. Google and Apple discussed the inclusion of voice-guided directions in iOS, but an impasse was reached after being unable to conjure up a mutually beneficial compromise. Google asked Apple to do things like brand iOS Maps app with "Google" or add features like Google Latitude in exchange for voice navigation, but it seemed as though Apple wasn't willing to play ball.

When Apple saw talks to include voice navigation unraveling at the seams, it began acquiring fledgling companies like Placebase, C3 and Poly9 for their mapping technologies. These acquisitions helped fuel rumors that Apple was indeed working on its own home-grown mapping solution -- something we now know to have been true.

Apple is used to having tight control over its products and services. Having its archnemesis in mobile, Google, in the driver's seat made Cupertino very uncomfortable, sources from AllThingsD explain. 

Interestingly, The Verge recently noted that Apple may have launched its Google Maps alternative more than a year before its contract with Google actually expires. Given the criticism engendered by Apple's less-than-perfect foray into the mapping arena, the company's hasty attempt to distance itself from Google may have been fueled by that discomfort.




User Comments: 13

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2 people like this | Scshadow said:

Google is soooo evil. They wanted their company name on their own work. How unforgivable.

Chazz said:

Although I don't like Apple's products I understand their stance. And ultimately I think this will be a good move for the company. They did it little earlier than they should've. iOS 7 would've made more since but they'll recover.

1 person liked this | NeoFlux said:

Yup. "...iOS 7 with never seen before voice-guided, turn-by-turn directions in maps..."

peperonikiller peperonikiller said:

Yup. "...iOS 7 with never seen before voice-guided, turn-by-turn directions in maps..."

lol. but wait there's more Neo.

It also comes with Siri built in to iOS7 maps, where you just say where you want to go and it drives your car for you.

rvnwlfdroid said:

Pepkiller >

Yup. "...iOS 7 with never seen before voice-guided, turn-by-turn directions in maps..."

lol. but wait there's more Neo.

It also comes with Siri built in to iOS7 maps, where you just say where you want to go and it drives your car for you.

Yes but who is going to have the copy rights for the "Google says driverless cars are coming within the next five years" article? lol

Guest said:

Technically, I believe an Apple Siri turn-by-turn map app could wrap Google Maps with access through the api. If that is so, it would come down to a plain old suit-war. So to the suits: get out of the way of the engineers!

dennis777 dennis777 said:

Google is soooo evil. They wanted their company name on their own work. How unforgivable.

google bad indeed. Go apple!!! your maps are the best in the world!

Darth Shiv Darth Shiv said:

Google is soooo evil. They wanted their company name on their own work. How unforgivable.

google bad indeed. Go apple!!! your maps are the best in the world!

In their own little world?

Emexrulsier said:

google bad indeed. Go apple!!! your maps are the best in the world!

I really hope that was sarcasm

1 person liked this | VitalyT VitalyT said:

Apple ditched Google Maps, we ditched apple - makes sense...

MilwaukeeMike said:

I tried out my brother's iPhone 5 and saw the maps app. I thought it was google's. Apple seems to have used the exact same color scheme. I hope they don't get sued.

I understand Apple's point, but I wonder how much money they've spent and will spend on their own maps program. Google has driven cars on every street in every city and taken pictures of everything. When you use their navigation it shows you a picture of the building when arrive. Apple should have just licensed it, they probably would have saved a ton of money and gotten a better product.

Neojt said:

Apple ditched Google Maps, we ditched apple - makes sense...

LOL you made my morning!!

You know Cult leader dont like outside influence hence they cant say Google make better maps let alone put their name on it.

Guest said:

This weekend I tried Apples new turn by turn map directions and they sucked. It was totaly unusable. The basic map function was OK.

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