Pandora to implement 40-hour listening limit for free mobile streamers

By on February 28, 2013, 7:30 AM

Pandora recently announced plans to introduce a 40 hour listening limit for customers using the service on a mobile device. The steaming music outfit says the new restriction will not affect most users as less than four percent of their total monthly active listeners surpass this mark.

The blog post points out that limiting listening is a very unusual thing to do and contrary to their mission so they at least wanted to share an explanation. The company explains that their per-track royalty rates have increased more than 25 percent over the past three years which includes a nine percent hike already this year.

Pandora co-founder Tim Westergren forecasts an additional 16 percent surge in royalty rates over the next two years. He said that after a close look at their overall listening, the 40-hour mobile listening limit allowed them to manage the rising costs with minimal listener disruption.

In the event that a listener does hit the mobile limit, there are a couple of options to keep the tunes going.

Users can elect to pay $0.99 to enable unlimited streaming on mobile for the remainder of the month. There’s also the option to sign up for Pandora One which provides commercial-free unlimited listening. A full year subscription will set you back $36. Finally, if you aren’t interested in shelling out any extra dough, you can always switch to a desktop or notebook and enjoy unlimited streaming until the next month rolls around and your streaming hours reset.




User Comments: 7

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madboyv1, TechSpot Paladin, said:

Or alternatively, you could probably load up the desktop version of the website on your mobile device and get the same result.

I was about to balk at 40 hours of listening, but then I thought about how much I actually use the service on my phone, and realized I'd be perfectly fine with that.

MilwaukeeMike said:

Is that 40 hours a month, 40 hours a year? 40 hours per day? That's an important detail. I assume it's a month.

Sounds like the same sort of thing that happened to Netflix that caused them to separate streaming and DVD fees. More evidence that the entertainment industry was behind the curve with internet media. Now that they see how popular it is they want more money.

1 person liked this | Guest said:

Great. So now people will just make two accounts..

Guest said:

I think it's a 40 hour a day limit. Silly Sconnie.....

Actual users of the service will understand that it is a monthly limit. This year is the first time I've upgraded to Pandora One. I'd balked in past years, but the quantity of commercials was getting very frustrating. I can honestly say it's the best entertainment dollar I've spent. Far better than Netflix or Amazon Prime. Pandora allows me to block out the morons around me while I'm at work and I've discovered great new music as an added bonus.

davislane1 davislane1 said:

Is that 40 hours a month, 40 hours a year? 40 hours per day? That's an important detail.

I don't know which planet you live on, but I want to become a citizen. You have any idea how much work I could get done with a 40hr day?!

1 person liked this | MilwaukeeMike said:

I think it's a 40 hour a day limit. Silly Sconnie.....

Actual users of the service will understand that it is a monthly limit. This year is the first time I've upgraded to Pandora One. I'd balked in past years, but the quantity of commercials was getting very frustrating. I can honestly say it's the best entertainment dollar I've spent. Far better than Netflix or Amazon Prime. Pandora allows me to block out the morons around me while I'm at work and I've discovered great new music as an added bonus.

That 40 hr/day comment was a joke you know. I try and make my sarcasm extreme enough that it's obvious, but I guess I fail sometimes.

You say everyone around you at work is a m0ron... Interesting

Guest said:

If it wasn't that big of an issue, that only a small part of the listening audience surpasses the 40-hours a month, then why bother putting it in in the first place?

I call shenanigans...

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