Microsoft plans corporate restructuring with focus on "devices and services" division

By on June 3, 2013, 11:00 AM
microsoft, tablet, xbox one, devices and services

Reports suggest that Microsoft CEO Steve Ballmer is planning to realign the company, positioning some of his major executives in unfamiliar roles. The restructuring effort appears to be fuelled by the Redmond’s newfound interest in “devices and services”, a strategic shift first laid out last fall in Ballmer's annual letter to shareholders, customers, partners and employees. Back then, the chief executive noted, “This is a significant shift, both in what we do and how we see ourselves — as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses.”

Satya Nadella, president of Microsoft’s Servers and Tools division; Don Mattrick, president of the Interactive Entertainment division; and Tony Bates, president of Skype communications, are just a few of the prominent execs that might be affected by the corporate redesign according to reports.

This shift in focus is also making itself evident through the upcoming Xbox One console. Although still meant to act primarily as a gaming device, Microsoft intends to make it an all-inclusive entertainment package.

The new system will sport a PC-like architecture that will allow the device to seamlessly integrate TV watching, internet browsing, and playing both music and games. There have also been several rumors about a new 7-inch Surface tablet, an inexpensive Xbox set-top box, and even a Microsoft-based smartwatch.

In addition to the corporate restructure, a major rebranding effort might also be in the works. The Windows brand was nowhere to be seen during the unveiling of the new Xbox One console, and the company's upcoming tablets have simply been marketed under the names Surface Pro and Surface RT, rather than being accompanied by the familiiar "with Windows 8" tagline.The decision to leave out the iconic Windows brand on several of their latest products might be an indication of things to come.




User Comments: 11

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1 person liked this | psycros psycros said:

By time time Windows 8.2 hits you'll be clicking to open documents and getting pop-ups demanding that you pay for the privilege.

JC713 JC713 said:

Restructuring to focus on devices. I am not too sure that will work out too well.

1 person liked this | Saintnsinner said:

They really need to get rid of this guy. The company has been on the downward spiral except for Xbox, since this guy took over.

1 person liked this | captaincranky captaincranky, TechSpot Addict, said:

Why doesn't Ballmer just stand up and say :................(wait for it)................

"OK look, we're going to simply copy Apple's business model to the letter, because we can't come up with a workable plan of our own. The honest to God's truth is, I don't have anywhere near the talent that Bill Gates did, I'm just a talking head, that opens its mouth to change feet".

And get it over with....:oops:

Guest said:

Saintnsinner said:

They really need to get rid of this guy. The company has been on the downward spiral except for Xbox, since this guy took over.

With the recent debacle with Xbox One, I doubt that it will help Microsoft much.

RH00D RH00D said:

I for one really like Ballmer, he really never gets enough credit. He has been CEO of Microsoft for 13 years and Microsoft has been doing just fine in that time. Not every product has been amazing but no CEO or company is perfect, even Apple and Google have many failed products as well.

Sure, he acts silly on stage sometimes but you don't graduate from Harvard with a B.A. in applied mathematics and economics and last 33 years at a forefront company like Microsoft by being an *****.

He's a smart guy and I think he does have a method to the madness.

tipstir tipstir, TS Ambassador, said:

Need to put me on the team and I'll tell them which way this company should be going. Need to clean-up the sub system just way to much issues there. Focus on a better product first. Somewhere in their minds they have lost touch with the consumer.

Windows 7 SP2 or SPX should have been released and we should have never bothered with desktops, laptops running Windows 8. Windows TOS should have been released only for the Surface RT and Pro. Now you have so much devices on iffy OS. Windows 7 right now works for now! Until a major patch gets pushed to our systems still on that OS.

Microsoft listen to use who use your products if you don't then your going to say 'WHAT DID WE DO WRONG?"

amstech amstech, TechSpot Enthusiast, said:

Every single time you guys post a picture of Steve Ballmer, he looks ridiculous! It's going on like 30+ articles now!

cliffordcooley cliffordcooley, TechSpot Paladin, said:

Every single time you guys post a picture of Steve Ballmer, he looks ridiculous! It's going on like 30+ articles now!
Well you know how it is. Some people (including myself) are not very photogenic.

captaincranky captaincranky, TechSpot Addict, said:

...[ ]....Sure, he acts silly on stage sometimes but you don't graduate from Harvard with a B.A. in applied mathematics and economics and last 33 years at a forefront company like Microsoft by being an *****....[ ]....
Well, when you've had Bill Gates carrying you for most of those 33 years, you actually can be an *******. I'd wager Harvard grants "gentlemen's degrees", the same as many other institutions.

Every single time you guys post a picture of Steve Ballmer, he looks ridiculous! It's going on like 30+ articles now!
Oh sure, you'd probably say the same thing about something as dignified as a douche bag with a smiley painted on it....

avoidz avoidz said:

In other words, Microsoft sooo wants to be Apple. It's sad to see. The devices they have are mostly on the ropes, so I don't see how being a "devices" company is going to help. Add services that nickel and dime users and you have a recipe for disaster. Ballmer is the very definition of a KWYJIBO.

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