Barnes & Noble gives up the ghost, will no longer manufacture Nook tablets

By on June 25, 2013, 12:00 PM
tablet, nook, barnes and noble, ereaders

Barnes & Noble on Tuesday announced they will no longer produce Nook tablets, shoring up recent rumors that such a move was imminent. The company made the decision in an effort to reduce losses in the Nook segment by limiting risks associated with manufacturing, according to a press release on the subject.

The company pointed out that the Nook segment had revenues of $108 million for the quarter and $776 million for the full year. These figures are down 34 percent and 16.8 percent, however, compared to the year ago periods. Furthermore, digital content sales dropped 8.9 percent for the fourth quarter although this was largely due to strong sales of The Hunger Games and Fifty Shades of Grey trilogies a year ago.

Moving forward, Barnes & Noble said they will continue to design eReading devices and reading platforms but will rely on a third-party partnership model for manufacturing. This means that future Nook tablets will be co-branded with yet to be announced third-party manufacturers while still retaining popular product lines like the Simple Touch and the Glowlight. It's anyone's guess as to what companies might be interested in a partnership but just last month, Microsoft's name was being tossed around as a possibility.

Barnes & Noble said they will continue to offer their existing inventory of Nook HD and Nook HD+ devices at “amazingly low prices” through the holiday. Depending on how low prices go, these could be a good value much like the rock-bottom HP Touchpad fire sale a couple of years ago.




User Comments: 9

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JC713 JC713 said:

Didnt MS invest a lot into Nook? I think they will be the one to help out.

MilwaukeeMike said:

As an owner of a Nook Tablet, I completely understand why people haven't bought them. They had a nice little niche there going head to head with the Kindle Fire until the Nexus 7 came out. The Nook tablet didn't even ship with the Google Play store, and you couldn't even put it on there. You had to pay a couple bucks for apps that were normally free and the selection was very limited.

Barnes and Noble tried to lock down the use of the tablet to make it a glorified eReader with a few tablet-like tricks instead of a normal tablet with a good eReader App. Luckily the advanced user could easily root the thing and then put the Play store on there which then allowed all normal Android Apps.

It's a good lesson is why you shouldn't lock down your product to force people into using it the way the company wants. Just cause it works for Apple doesn't mean it's a good idea.

Guest said:

Within the last coupe of months they changed the Nook so it does have Google Play and runs Android 4.0 with there UI on top of it. Google, Google Voice, and Google+ are there too.

gamoniac said:

...It's a good lesson is why you shouldn't lock down your product to force people into using it the way the company wants. Just cause it works for Apple doesn't mean it's a good idea.

The whole tablet phenomenon is an irony and a proof that the market does not know best. Less than two years ago, Borders went out of business; analysts and stockholders fled because they had failed to "seize" the opportunity to create their own e-Reader like Amazon and Barnes and Noble.

Damned if you do; damned if you don't. Borders' then-CEO is probably feeling just a ted better now, just a ted.

1 person liked this | captaincranky captaincranky, TechSpot Addict, said:

So, "No-Nook of the North", ay?

(And there you have it kids, a pun so bad, it should have been a crime. Perhaps even a felony).

yRaz yRaz said:

So, "No-Nook of the North", ay?

(And there you have it kids, a pun so bad, it should have been a crime. Perhaps even a felony).

you're like mind cancer, you're hurting my ideas.

captaincranky captaincranky, TechSpot Addict, said:

you're like mind cancer, you're hurting my ideas.

You're Welcome..!

MilwaukeeMike said:

The whole tablet phenomenon is an irony and a proof that the market does not know best. Less than two years ago, Borders went out of business; analysts and stockholders fled because they had failed to "seize" the opportunity to create their own e-Reader like Amazon and Barnes and Noble.

Damned if you do; damned if you don't. Borders' then-CEO is probably feeling just a ted better now, just a ted.

yeah, but a few years ago we also the stock market lose half it's value, and a few redundant big box sellers went out of business. Circuit City lost out to Best Buy, Linens and Things was lost to Bed, Bath and Beyond, and Borders lost to B&N. Yeah, the Borders CEO probably feels better, but I don't think a tablet could have saved them. People were spending far less money in 2008 and 2009 than they were in 2005 and 2006.

captaincranky captaincranky, TechSpot Addict, said:

The whole tablet phenomenon is an irony and a proof that the market does not know best. Less than two years ago, Borders went out of business; analysts and stockholders fled because they had failed to "seize" the opportunity to create their own e-Reader like Amazon and Barnes and Noble.

Damned if you do; damned if you don't. Borders' then-CEO is probably feeling just a ted better now, just a ted.

But then too, I'm sure his "golden parachute" afforded him a softer landing than you or I would experience, even in the best of times.

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