YouTube renews agreement with Vevo alongside Google investment

By on July 3, 2013, 2:30 PM
google, youtube, facebook, vevo, content deal, music videos

Google-owned YouTube has renewed its deal with Vevo which will allow the video-sharing website to continue to host music videos from the distributor. Vevo, which is owned by Universal Music Group, Sony Music and the Abu Dhabi Media Co., is the top channel partner on YouTube with 50.2 million unique views per month meaning it was clearly important for YouTube to keep them around.

Terms of the deal were not disclosed although it was revealed that Google was required to invest in Vevo in order to close the deal. Google’s investment is pegged somewhere between $40 million and $50 million according to Billboard.

The renewed agreement and investment looks to be a win-win for all parties involved. YouTube will be able to keep their stranglehold on Vevo content, preventing them from signing licensing deals with rivals like Facebook. The music video distributor required that all registrations be made through Facebook back in February which led many to believe that a content deal was looming.

Vevo will benefit from the investment as they continue to expand their international presence. In April, the service launched in the Netherlands which raised the total number of countries it operates in to 11. The growing list includes Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain, the United States and the U.K. Additionally, Vevo has been expanding their reach to mobile as well with apps for Android, iOS and Windows Phone.

The agreement was reportedly signed last week but was only made public this week.




User Comments: 7

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H3llion H3llion, TechSpot Paladin, said:

Very Evil Video Organization censoring content since forever! Anyway, that is a lot of money

wastedkill said:

Vevo is the worst thing I have ever come across I can't believe google would actually invest and pay to get thme on youtube its pathetic talk about doing no research, plus who actually watches stuff on or from vevo? hardly anyone.

Google should be doing better than this heck why do they have the youtube partner program when they do this? next they will be paying their competitors to upload content onto youtube.

backo said:

Vevo is the worst thing I have ever come across I can't believe google would actually invest and pay to get thme on youtube its pathetic talk about doing no research, plus who actually watches stuff on or from vevo? hardly anyone.

Google should be doing better than this heck why do they have the youtube partner program when they do this? next they will be paying their competitors to upload content onto youtube.

This is very untrue. I for one use Vivo's channel, mainly because the videos there are with very good quality. Don't mistake your opinion for a fact.

wastedkill said:

This is very untrue. I for one use Vivo's channel, mainly because the videos there are with very good quality. Don't mistake your opinion for a fact.

Its nto very untrue now is it and its not a opinion its fact. Google could atleast pay someone like spotify to upload content to youtube atleast then a great service could expand more.

Skidmarksdeluxe Skidmarksdeluxe said:

This is very untrue. I for one use Vivo's channel, mainly because the videos there are with very good quality. Don't mistake your opinion for a fact.

Its nto very untrue now is it and its not a opinion its fact. Google could atleast pay someone like spotify to upload content to youtube atleast then a great service could expand more.

Now now boys. It's not important who is right or wrong. It's merely opinions. We are all entitled to them.

1 person liked this | wastedkill said:

Now now boys. It's not important who is right or wrong. It's merely opinions. We are all entitled to them.

Until the nsa revoke them ;D

Guest said:

Really? Vevo is terrible and Google has ruined youtube

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