Ouya offers apology and $13.37 in-store credit to appease Kickstarter backers

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android, kickstarter, ouya, backers, julie uhrman, in-store credit, discovery store

The team behind Ouya is finally reaching out to Kickstarter backers who were promised early access to the console and didn't get one until it hit retail shelves, or worse, are still waiting.

Ouya brought in almost $8.6 million through its Kickstarter campaign and promised to ship the console to 43,000 backers well ahead of its retail launch. The company said it would have the $99 box to these backers in March, so it's easy to understand the frustration some early adopters felt when it didn't live up to the promise.

Now the console maker has reached out to those important backers that should have received early access to the Android-based gaming platform, sending an apology along with an in-store credit.

In an email sent this past weekend, Ouya founder and CEO Julie Uhrman said, "It wasn't OK that some of you—our most loyal supporters—didn't get your Ouya until after it was on store shelves." The email apology also came along with a $13.37 in-store credit for OUYA's online marketplace, Discovery Store.

Urhman recently reported that the company was only seeing 27% of Ouya owners actually purchasing content from the store. Other than games like Towerfall, some feel the platform has been somewhat plagued by the lack of really great titles. Not only is this to appease Kickstarter backers left out to dry, it's no doubt a move to bolster game sales and something the company hopes will get users past the free content and multitude of demos.

Ouya is currently available for $99 at most major retailers. For a deeper look at the hackable Android home console and some of the game titles available at launch, check out the full review.

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