Ouya offers apology and $13.37 in-store credit to appease Kickstarter backers

By on August 5, 2013, 4:30 PM
android, kickstarter, ouya, backers, julie uhrman, in-store credit, discovery store

The team behind Ouya is finally reaching out to Kickstarter backers who were promised early access to the console and didn't get one until it hit retail shelves, or worse, are still waiting.

Ouya brought in almost $8.6 million through its Kickstarter campaign and promised to ship the console to 43,000 backers well ahead of its retail launch. The company said it would have the $99 box to these backers in March, so it's easy to understand the frustration some early adopters felt when it didn't live up to the promise.

Now the console maker has reached out to those important backers that should have received early access to the Android-based gaming platform, sending an apology along with an in-store credit.

In an email sent this past weekend, Ouya founder and CEO Julie Uhrman said, "It wasn't OK that some of you—our most loyal supporters—didn't get your Ouya until after it was on store shelves." The email apology also came along with a $13.37 in-store credit for OUYA's online marketplace, Discovery Store.

Urhman recently reported that the company was only seeing 27% of Ouya owners actually purchasing content from the store. Other than games like Towerfall, some feel the platform has been somewhat plagued by the lack of really great titles. Not only is this to appease Kickstarter backers left out to dry, it's no doubt a move to bolster game sales and something the company hopes will get users past the free content and multitude of demos.

Ouya is currently available for $99 at most major retailers. For a deeper look at the hackable Android home console and some of the game titles available at launch, check out the full review.

User Comments: 8

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Sniped_Ash said:

Wow $13.37! How many games can you buy with that without having a useless amount of money left over?

Matt12345170 Matt12345170 said:

Wow $13.37! How many games can you buy with that without having a useless amount of money left over?

Its the fact that they gave 1337, stands for elite. Just something to giggle about.

1 person liked this | St1ckM4n St1ckM4n said:

"We're sorry, here's some l33t cash to use in our lame store."

I don't get it.

ikesmasher said:

Lol at the people who expected an extensive library for a crowdfunded, non AAA console.

Hey if I had the free time and the resources I would gladly make games for ouya. Its just not profitable enough to be a full time platform for many remarkable developers.

1 person liked this | lawfer, TechSpot Paladin, said:

I've said this since the beginning: this product shouldn't even exist.

Kibaruk Kibaruk, TechSpot Paladin, said:

Yeah probably making exclusive content for a modded android version won't be a blockbuster when they can do the same for every android and win big

1 person liked this | Sniped_Ash said:

Its the fact that they gave 1337, stands for elite. Just something to giggle about.

Yes I know. They were trying to be cute, but I doubt that you can buy an exact number of games with that. So if someone chooses not to FUND THE FUN with that remainder, it's ultimately useless. Like the OUYA.

Xclusiveitalian Xclusiveitalian said:

Just $13, that will get them all of two games and I think OUYA doesn't even have 2 worth buying.

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