Apple to launch iPhone trade-in initiative next month

By on August 29, 2013, 12:00 PM

Apple was initially expected to launch an iPhone trade-in program in June, but never did. Now the rumors are back with sources saying that Apple begun informing employees internally about a new program that will allow users to trade in their older model iPhone for a new shiny one.

The program is set to begin sometime next month, but there is no official launch date as of yet. Some hints point at an August 30th roll out with a full US launch in September. Although there is no hard evidence, most are assuming Apple to reveal the program along with a new line of iPhones at its as of yet, unannounced event on September 10.

Several other retailers like Verizon Wireless, T-Mobile and Best Buy have all been promoting their own iPhone trade-in programs for sometime now.

Empty retail boxes have begun making their way to Apple Stores and reports say that internal pilot testing of the program has already begun in certain retail locations.

During last month's earnings call, CEO Tim Cook said that he is in no way opposed to a trade-in program, continuing with “I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me.”

The trade in program is inline with reports from earlier this year that had Cook disappointed with Apple Store iPhone sales numbers. At the time, Cook told employees that more than 80% of iPhones are sold through other channels.

The trade-in initiative is also likely expected to increase foot traffic, and in turn impulse purchases at Apple's retail locations.




User Comments: 3

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1 person liked this | MilwaukeeMike said:

During last month's earnings call, CEO Tim Cook said that he is in no way opposed to a trade-in program, continuing with ?I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me.?

*gag*

Translation: "I see iPhones being sold in the secondary market, and when that happens Apple doesn't get a cut. Also, a trade-in program would allow us to move more flagship devices. Because our newest models are so similar to the previous generation, there's a big market for the used devices. We don't want all those used iPhones being turned over to the carriers as a result of their JUMP, NEXT and EDGE programs. We want to be selling those devices so we can wipe them down and slap a 'Refurbished by Apple' sticker on the box. That will help justify the mark-up we'll put on our used phones over the carriers used models. Oh, and it's good for the environment."

Guest said:

I think you nailed it.

windmill007 said:

Haha nice translation.

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