Netflix and YouTube account for 50% of North American internet traffic

By on November 11, 2013, 2:30 PM
youtube, netflix, north america, peer-to-peer, 50 cores, north american, sandvine, dave caputo

Broadband network solutions firm Sandvine released its 2013 internet traffic trends reports, based on data from more than 250 service providers from around the globe. According to the company's data, YouTube and Netflix still remain favorites among internet users, while peer-to-peer file sharing sees a significant drop off.

Together, Netflix and YouTube account for more than 50% of downstream traffic on fixed networks. Netflix maintains its dominance making up for 31.6% of said traffic, with Youtube trailing in second place at 18.6%.

Peer-to-peer file sharing continues its decline in popularity, according to the report. P2P sharing made up for 60% of traffic share in North America 11 years ago and over 31% 5 years ago, a number that has now reduced drastically to below 10%.

"Since 2009 on-demand entertainment has consumed more bandwidth than "experience later" applications like peer-to-peer filesharing and we had projected it would inevitably dip below 10% of total traffic by 2015. It's happened much faster," said Sandvine CEO, Dave Caputo. He attributes the drop in P2P interest largely to the rise of services like the aforementioned YouTube and Netflix.

Other notable facts that came out of Sandvine's Global Internet Phenomena Report 2H2013 include the rise of Dropbox and Instagram as well as Netflix's move into the EU, specifically the British Isles. The company is responsible for a 20% traffic share in just two years since launch, a feat that took Netflix nearly 4 years to achieve stateside.

User Comments: 6

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1 person liked this | Guest said:

See... make tv shows and movies accessible and reasonably priced online, and we won't need to torrent. I suppose for this to happen we'll have to wait for a few ignorant old men to die.

1 person liked this | tipstir tipstir, TS Ambassador, said:

Make everything available no need to go to the supermarket and stand in line at a redbox. Once a movie hits the theater and gets kicked out make it available on Netflix.

Guest said:

YouTube doesn't surprise me. Netflix does. It would be nice to know device breakdown. PC and TV downloads versus smartphone and tablets.

ikesmasher said:

Make everything available no need to go to the supermarket and stand in line at a redbox. Once a movie hits the theater and gets kicked out make it available on Netflix.

Pretty much how I see it. When you make mass viewing affordable like netflix does, and then remove/reduce the gap of time between theaters and netflix, theres little reason for anyone to pirate moves (or TV shows, if made available soon after original air)

Guest said:

Pathetic humans we are.

Design a digital super-highway, and then use over 50% of it to send photos and images of ourselves pretending to do other more interesting things (ie acting).

"The Alien Anthropologist was quite perplexed, for the species had simply amused itself to death." - Roger Waters

Chis2k Chis2k said:

The other 50% = PRON

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