Surprise, surprise! A recent survey from Parks Associates has revealed that Apple desktops are the most sought after this holiday season, displacing Dell, the previous leader for the 2012 and 2013 seasons. Cupertino's attractive all-in-ones also managed to beat HP, Acer and Asus, which placed third to fifth respectively.
Apple's dominance in consumer electronics shopping preferences doesn't end with desktops. The company topped the charts in tablet preferences (beating Amazon, Samsung and Microsoft) as well as in streaming media devices, where the Apple TV was more sought after than options from Roku and Buffalo.
Surveyed customers also put Apple at the top of their smartphone, laptop, MP3 player, and surprisingly, home router preferences. Only in areas where Apple doesn't compete did it not top the charts: Sony's game consoles were the most sought after this holiday season, as were Samsung's TVs and Amazon's e-book readers.
John Barrett, a director at Parks Associates, notes that while Apple is the most preferred brand in a number of categories, "consumers can still change their minds". Last year more people said they would buy an Apple TV than a Roku, but after surveying actual purchases, more people bought a Roku.
Parks Associates survey, fielded in the fourth quarter of 2014, covered 2,500 households in the United States.
The iPhone 5s is the Apple’s latest flagship handset. The iPhone 5s is powered by a first of its kind 64-bit A7 processor and the same 4" Retina display as its predecessor. It also includes a fingerprint reader dubbed Touch ID, HD video capture at 720p at 120FPS that can also perform slow motion at 120FPS. Battery life on the iPhone 5s is rated for 10 hours of 3G talk time, LTE browsing, Wi-Fi browsing and video.
The 2013 27-inch iMac features a 3.2 GHz quad-core Intel Core i5 and Nvidia GeForce GTX 755M for $1,799; or with a 3.4 GHz quad-core Intel Core i5 and the same Nvidia chip, up to 32GB of 1600 MHz DDR3 RAM, and up to 1TB of all-flash storage or 3TB of Fusion storage combining traditional hard drives with SSD.
The iPad Air is the fifth generation of Apple's highly remarkable tablet. It features a 9.7 inch Retina display and is powered by a 64 bit, A7 chip running iOS 7. Other features includes a 5MP camera that shoots HD video, an improved front facing FaceTime camera, Siri and dual microphones. It comes in 16GB, 32GB, 64GB and 128GB of storage. Last but not least, the iPad Air weighs only 1 pound.
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