Apple continues 30th anniversary of the Mac with short film shot on iPhones

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Apple celebrated its 30th anniversary of the Mac recently, and the company continues the festivities with a new short film shot entirely with iPhone 5s (above).

Similar to the video tribute Apple posted on the day of the anniversary, the short film highlights how Apple products are used throughout the world and the company's original goal to put "technology in the hands of the people."

The film was directed by Jake Scott, the son of critically acclaimed filmmaker and director of the famous 1984 Macintosh ad Ridley Scott.

It was shot on the day of the anniversary over the course of 36 hours at 15 locations spread out across the world from Amsterdam and London to Shanghai, Tokyo and Botswana. Scott, located in a central location in LA, directed the crews via FaceTime in what amounted to about 70 hours of footage shot on 100 iPhones. While most footage was shot with just an iPhone according to the company, there was additional (and expensive) camera equipment used, as you can see in the image Apple posted above.

It was then dished off to sought-after Hollywood editor Angus Wall who assembled a team of 21 to piece the footage together.

Reports say that Apple could have initially been considering the film to be a Super Bowl ad, but backed out of the deal instead deciding to launch the film itself the following day. 

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