Marking the introduction of its Maxwell architecture, Nvidia has targeted AMD's $150 Radeon R7 265 with the new GeForce GTX 750 Ti, a card that promises to be more than another rebadge. The GTX 750 Ti's GM107 is meant to make Nvidia's 28nm design process as efficient as possible by splitting Kepler's 192-core streaming multiprocessor into four blocks with each block featuring its own control logic.
With fewer cores being used to get more performance, Maxwell naturally consumes less power and improves Kepler's performance per watt. Maxwell brings other improvements as well, but that boost alone suggests that AMD's Radeon R7 265 could be in trouble at today's pricing considering it's essentially a slightly overclocked and steeply discounted HD 7850.
However, we can't forget that it hasn't even been two years since the HD 7850 was the best mainstream value going, so we have high hopes for the R7 265 at its reduced price point.
The GTX 750 Ti is a graphics card designed for gamers who want to enjoy titles at 1080p on normal to high quality settings without breaking the bank. At its heart lies Nvidia's first-generation Maxwell GM107 GPU with 640 CUDA Cores, 40 TAUs, 16 ROPs and 1870 million transistors. The GTX 750 Ti ships with GPU Boost 2.0 technology which ensures that the card is always running at the highest clocks possible for the very best gaming performance under varied operating conditions.
The Radeon R7 265 fits into AMD's line-up between the R7 260X and R9 270. The R7 265 uses a cut-down 'Curacao' GPU which we've seen used for the R9 270 and R9 270X. Curacao is a GCN 1.0 part, so it supports AMD's Mantle API, CrossFire technology and Eyefinity, however it doesn't support TrueAudio.
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