T-Mobile’s latest un-carrier move involved a customer appreciation initiative whereby users could claim a freebie every Tuesday. To kick things off this past Tuesday the freebie options included a small Frosty from Wendy’s, a movie rental via Vudu, a ticket from Fandango to see Warcraft, and a medium 2-topping Domino’s pizza. Well, it looks like the latter was too good to pass up, forcing Domino’s to back out of the offer after failing to keep up with demand.
T-Mobile CEO John Legere posted on Twitter that some Domino's franchises received three to four times the number of orders compared to a regular day.
In retrospect, Domino’s and T-Mobile are probably thinking they should have limited the promotion on a per-account basis. The deal gave a medium pizza for each T-Mobile line, which meant a family of four under the same plan qualified for four separate pies.
“The demand was significantly above what we agreed to in advance, which resulted in an understandably disappointing customer experience for some. As a result, we are re-examining the future of this promotion. We thank everyone who participated in the promotion and thank those individuals working in the stores who went above and beyond in trying to keep up with the overwhelming demand,” a Domino’s spokesperson told TechCrunch.
While plenty of customers were left disappointed, the customer appreciation initiative seems to have been well received overall. Legere says the T-Mobile Tuesdays app has already been download more than 2 million times. Next Tuesday, in lieu of free pizza, customers can get one free $15 Lyft ride, a $20 coupon at MLB.com, among other free perks.