You probably haven’t heard of the company Umi. They’re a relatively unknown Chinese manufacturer with a mission to make affordable devices with compelling feature sets. And they’re not alone in pursuing that formula: there are tons of companies throughout Asia trying their hardest to grab a share of the entry-level market.
OnePlus, another Chinese startup founded by former Oppo employees, succeeded in competing with other electronics giants by selling well rounded and affordable Android phones, however they tend to be the exception rather than the rule. Historically I've taken issue with smaller OEMs and the devices they produce as they rarely live up to their advertised claims, making quality a big hit or a huge miss seemingly at random.
However, I am willing to give any company a chance to impress, which is why I have the Umi Touch in the office to review. Priced at $160, the Touch carries a respectable list of specs including a 5.5-inch 1080p display, 13-megapixel Sony IMX328 camera, a huge 4,000 mAh battery, a metal design, and even a fingerprint sensor. It’s running the latest version of Android as well, without much bloatware or customization.