Although The Inquirer is referring to this program as Intel's overclocking software, the program's official page does not make any reference about actual CPU/FSB overclocking. Obviously it wouldn't make sense for Intel to encourage people to pay for a lower clocked processor and then overclock it (although we, enthusiasts, have been doing that for years, but you get my point).
The fact is, Intel will be soon releasing their "Desktop Control Center", similar to certain tools usually released with enthusiast motherboards, the program will most likely only work with Intel-chipset based boards.
"You can easily tune, customize, cool, stress, quiet, or test the system. With Intel® Desktop Control Center you can improve system stability, enhance performance, and control cooling and acoustic characteristics."