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UK ruling on email marketing

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On September 11, 2003, 12:33 AM

A landmark decision published today confirms that you need to check for explicit consent before using a marketing list for an email campaign, even if you believe in good faith that the list comprises only those who opted to receive marketing.

That is the view of the UK's Advertising Standards Authority, which today published its first public decision based on new requirements for consent before marketing by email. It clarified another important point: what is necessary to identify a marketing communication as such.

Read more: [URL=http://www.theregister.co.uk/content/67/32764.html]The Register[/URL].

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