THX, the sound company started by movie director George Lucas to ensure that fans heard his films the way he intended, said Tuesday that it would begin granting its seal of approval to audio produced for video games.
The move could help improve the sound on video games, but it could also lend a measure of credibility to games at a time when the gaming industry sees itself as being as important in the entertainment landscape as movies, TV and music.
Read more: CNet News.