Microsoft is promoting its Windows products on popular TV shows like Fox's "24" and HBO's "The Wire," airing this fall, as part of the software company's push to transform the PC's image from "geek to sleek."

After some early success with shows like "24" last season, Microsoft funded the marketing team to strike again this year, particularly for the company's new Windows Media Center Edition 2004. The software, an advanced TV application with the PC as its hub, will be featured on upcoming shows of CBS's forensics show "CSI," as well as "24" and "The Wire," among others.

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