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Web bots to blame for $1.5 billion in wasted ad money this year

Web bots to blame for $1.5 billion in wasted ad money this year
  • Posted October 1, 2012, 12:30 PM by Shawn Knight | Filed in The Web
  • A new report from online advertising platform Solve Media reveals that 10 percent of all web traffic originates from automated computer bots. These bots, capable of clicking ads that trick publishers into thinking a human saw it, have the potential…

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