analysis articles

The Cornerplay: Xiaomi and OnePlus Strategy Analysis, A Blueprint for Success

Small Chinese companies like Xiaomi and OnePlus were able to create markets even while competitors like Apple and Samsung spend billions in advertising their smartphones. Their success is a blueprint for others to follow, whether they're running an established smartphone company or starting one, even with comparatively little resources.

"Dead in five years": The reports of the tablet's demise are greatly exaggerated

"Dead in five years": The reports of the tablet's demise are greatly exaggerated

There are wildly differing viewpoints on whether or not the tablet is on its way out, as you might guess. One perspective is that of the smartphone taking over what the tablet does; which is basically content consumption and creation, albeit the latter on a more limited scale than, say, a standard desktop or convertible Ultrabook.