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Nielsen "TV household" ratings to include cord-cutters without TVs

Nielsen "TV household" ratings to include cord-cutters without TVs
  • Posted February 22, 2013, 1:30 PM by Rick Burgess | Filed in Industry News, The Web
  • Nielsen will soon expand its TV ratings system to include online viewers, it told clients yesterday. Armed with its broadened definition of what constitutes a "TV household", Nielsen hopes to more accurately reflect modern day media consumption and advancements in technology…

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