Many have tried to challenge Google’s dominance of the search market, but perhaps with the exception of Microsoft, which has poured billions into its search efforts, all have failed to gain any significant traction.

A relative newcomer to the search market, DuckDuckGo isn’t shying away from the monumental task. In fact, with a simple, straightforward interface and clean results they’ve come up with one of the most appealing Google alternatives to date. Even if they are still far from changing the status quo, their no nonsense approach to privacy and instant answers are worth taking note of.