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Yahoo acquires ad targeting company Interclick for $270 million

Yahoo acquires ad targeting company Interclick for $270 million
  • Posted November 1, 2011, 2:30 PM by Shawn Knight | Filed in Industry News, Software
  • Yahoo has acquired data-driven ad company Interclick for $270 million. Interclick specializes in high volume ad targeting and optimization across multiple platforms and is expected to give Yahoo more premium inventory to sell.

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