iwatch articles

Nike responds to FuelBand shutdown rumors

Nike responds to FuelBand shutdown rumors

Rumors surfaced over the weekend that Nike was disbanding its FuelBand hardware division to focus solely on fitness-related software. The athletic apparel giant responded to the news and admitted that while there were some layoffs, the company was still committed…
Apple hires top Nike designer to work on wearables

Apple hires top Nike designer to work on wearables

Apple has hired one of Nike’s top design directors to work on wearable products at Cupertino. Ben Shaffer served as Nike’s Studio Director of Innovation Kitchen which is the athletic apparel company’s research and development arm responsible for products like…
Apple acquires small footprint, low-power chip maker Passif

Apple acquires small footprint, low-power chip maker Passif

Apple has recently acquired wireless chip-developer Passif Semiconductor. The Silicon Valley-based company specializes in small, low power communication chips and low energy bluetooth devices, technology that could be implemented into Apple's rumored wearable tech project and future mobile devices.
Apple applies for 'iWatch' trademark in Japan

Apple applies for 'iWatch' trademark in Japan

A June 3 filing with the Japan Patent Office reveals that Apple has applied for a trademark for “iWatch” in the Land of the Rising Sun. The device is listed in a category that includes other products like handheld computers…