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lytro articles

Lytro releases specs list for Illum light field camera

Lytro hoped its original light field camera would shake up the photography industry back in 2011. While the device was certainly innovative, it ultimately proved to be little more than a novelty – a proof of concept, if you will…

Lytro's shoot now, focus later camera coming to major retailers

The world’s first light field camera will soon be available for purchase at several major online retailers in the US. Lytro will be launching their shoot now, focus later camera through Amazon.com, BestBuy.com and Target.com starting October 9 and locally…

Steve Jobs wanted Lytro camera technology for iPhone

A new book titled “Inside Apple” discusses how former chief Steve Jobs wanted to reinvent photography on the iPhone in addition to television and textbook markets. Jobs reportedly met with Ren Neg, CEO of photography company Lytro in June 2011…