Tech Culture Wilson unveils "airless" 3D-printed basketball that nearly meets NBA regulation "There's still work to do before it's ready for courts around the world, but we're thrilled by the possibilities this ball represents" By Cal Jeffrey, February 21, 2023, 3:52 PM 14 comments
Electronics Tech Culture The NBA aired an entire game using volumetric video tech that renders players in 3D in real-time Free-Viewpoint Video uses 110 cameras to capture the court in three dimensions By Cal Jeffrey, March 17, 2022, 3:42 PM
Gaming Tech Culture Using fake crowd noise from NBA 2K video game on live broadcasts would cheapen the experience Follow the UFC's lead and remain as organic as possible By Shawn Knight, June 6, 2020, 7:22 AM 16 comments
Industry Microsoft Microsoft inks multi-year deal with the NBA to use Azure and Surface products However, it isn't know which devices the NBA will use By David Matthews, April 16, 2020, 2:56 PM
Industry Gaming Overwatch League dials it up a notch: NFL and NBA team owners are investing eSports gets bigger and more exciting every year By Isaiah Mayersen, September 16, 2018, 9:05 AM
Gaming Did James Harden accidentally leak 'Call Of Duty: Black Ops 4?' Leak or product placement --- it seems the game is coming By Cal Jeffrey, March 7, 2018, 2:02 PM
Wearable Tech Magic Leap and NBA team up to change the way you watch basketball Only classic games and highlights supported at launch By David Matthews, February 14, 2018, 12:46 PM
Gaming Take-Two Interactive partners with the NBA to create 'NBA 2K' eSports league By Shawn Knight, February 9, 2017, 12:36 PM
Gaming Rocket League's basketball mode 'Hoops' teased in gameplay trailer By Shawn Knight, April 20, 2016, 6:30 PM
Microsoft Ballmer severs remaining ties with Microsoft, steps down from board of directors By Shawn Knight, August 19, 2014, 4:45 PM
Industry Former Microsoft CEO Steve Ballmer agrees to buy Los Angeles Clippers for $2 billion By Shawn Knight, May 29, 2014, 9:30 PM 30 comments
Industry Samsung inks three-year, $100 million deal to become NBA's official tech provider By Shawn Knight, October 28, 2013, 1:45 PM